NEW YORK, NY, March 16, 2022 – Back in the day – the Regency era, to be exact – teatime actually meant something. It was one of society’s fanciest occasions; a moment to gossip, flirt, laugh with friends and of course sip in superior style. So how does one reclaim teatime and give it a modern-day spin, making it fun, fabulous and – dare we say – fancy again?
Today, Tanqueray is officially announcing its “Bridgerton” “Make it T-time” partnership; a creative collaboration celebrating the smash Netflix show’s second season premiere on March 25. In appropriately regal fashion, fans are cordially invited to discover how Tanqueray (the “T,” if you will) can turn the traditional idea of teatime into oh-so-fancy “T-time”.
In keeping with the whimsical look and feel of the show, the multi-phased “T-time” campaign is launching with an original video content series starring pop culture icon and continued Tanqueray brand partner Joe Jonas, who gamely learns “how to become a Bridgerton” with the help of Jonathan Bailey who plays Anthony Bridgerton, and “Bridgerton” superfan and comedian Phoebe Robinson.
As if that wasn’t already enough, fans will have a chance to win one of three exclusive “Bridgerton”-inspired experiences by proudly showcasing how they #makeitTtime leading up to and after the season two premiere in a Tanqueray social media contest. By sharing an original photo or video content on Twitter, Instagram or Facebook highlighting their very best ways of dancing, drinking, and dressing for “T-time,” users will be automatically entered to win one of three experiences:
“Teatime in the Regency Era was the epitome of elegance,” said Christina Choi, SVP of Rum, Tequila, Gin at Diageo. “And with the second season of ‘Bridgerton’ on the horizon, I think it’s the perfect time to bring this grand tradition out of the sitting rooms, drawing rooms and garden gazebos of yore to give it a fresh, modern-day twist. ‘T-time’ is the perfect occasion to take a break from your day-to-day routine, adding a little bit of sparkle, scandal and surprise to your life by enjoying a delightful Tanqueray cocktail or two with your friends and loved ones.”
In keeping with the lavishness that was a defining characteristic of the Regency era, there’s one more decadent detail worth mentioning: Limited-edition Tanqueray x “Bridgerton” cocktail kits which are now available for purchase via CocktailCourier.com ahead of the season two premiere. Delicious tea-inspired Tanqueray cocktails will be featured in three different kits representing the esteemed families featured in season two: the Bridgertons, the Featheringtons and the Sharmas.
“Bridgerton has such a unique aesthetic that transports viewers into a lavish, stylish, diverse world. And after season one, we saw just how much fans enjoyed bringing that world home through fashion, decor, and gatherings,” said Magno Herran, Head of Marketing Partnerships at Netflix. “Watching the internet’s favorite almost-Bridgerton, Joe Jonas, learning how to ‘T’ from Jonathan Bailey and Phoebe Robinson is a celebration of all of us who are channeling our inner Bridgerton and gearing up for season two.”
TANQUERAY London Dry Gin is a dry, crisp, gin with a rich juniper flavor. Known for its iconic green bottle and red emblem, TANQUERAY London Dry Gin is one of the world's most award-winning gins. TANQUERAY London Dry Gin, TANQUERAY No. TEN Gin, TANQUERAY SEVILLA ORANGE, TANQUERAY RANGPUR Gin and TANQUERAY CRAFTED GIN COCKTAILS IN A CAN together create the renowned portfolio of TANQUERAY. Additional information about the TANQUERAY brand may be found at https://www.tanqueray.com.
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DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
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