SEATTLE, June 1, 2022 -- Highspot, the sales enablement platform that increases the performance of sales teams, today announced its Spring '22 Release, delivering new product capabilities and the industry’s first model to unlock enablement success. The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. It is based on Highspot’s work with hundreds of customers around the world, including Aetna, DocuSign and Siemens.
“Change is constant across every sector and region in our worldwide economy – but getting sellers to change their behavior is notoriously difficult,” said Oliver Sharp, Chief Solution Architect and Co-Founder, Highspot. “With the Strategic Enablement Framework, and our technology that supports it, enablement leaders have a powerful combination to unlock rep success in any selling environment.”
Business-to-business sales is undergoing a tidal shift. McKinsey & Company predicts that hybrid selling – while initially an adaptation to the pandemic – will be the dominant sales strategy by 2024, driven by shifts in consumer preferences and remote-first engagement. Highspot’s Strategic Enablement Framework and natively-built sales enablement platform are uniquely designed to help revenue teams navigate these changes and effectively engage buyers virtually, in-person or both. By unlocking enablement impact, teams excel, and businesses maximize the return on large sales, marketing and enablement investments.
“Highspot helps our sellers, whether directly employed or through a channel partner, follow our sales process and recommended sales plays, which can accelerate the sales cycle and increase their likelihood of success,” said Bob Bladel, Vice President of Sales Enablement and Training, Hyster-Yale Group. “In addition, we've been able to analyze what works best and continue to improve the content we provide them. This has led to increased win rates and has had a huge impact on our business.”
The Spring ‘22 Release delivers major innovation across all core elements of strategic enablement.
Equip reps and buyers with the resources they need
Highspot’s content management and content governance capabilities ensure that reps are ready to engage prospects and customers, and empower buyers to make decisions, faster.
Train your teams to build confidence
Highspot’s training capabilities enhance learning outcomes by empowering enablement teams to quickly create world-class formal training to support learning objectives, in conjunction with guidance and coaching that exist as part of a seller’s daily workflow.
Coach your teams to mastery
Highspot’s coaching capabilities help frontline sales managers drive positive behavior change across their team and reinforce desired behaviors.
Highspot is the sales enablement platform that increases the performance of sales teams by bridging the gap between strategy and execution. With Highspot, our customers turn initiatives into actions and enable leaders to measure what is and is not working with deep and actionable insights. Companies like Cardinal Health, Okta, Staples, Yahoo and Zillow use Highspot to manage content, train and coach sellers and engage buyers. Executing your strategic initiatives with Highspot increases rep performance, decreases seller ramp time, improves pipeline generation and enhances buyer engagement.
Contact: Elena Edington, 206-817-4339, [email protected]