IRVING, Texas (September 19, 2023) – Today, 7-Eleven, Inc. revealed its roster of nine college football athletes joining its first-ever Cleat Crew program, which brings together stars from top-ranked college football programs across the country to raise funds for Children’s Miracle Network Hospitals.
The athletes will team up with renowned bespoke luxury designer The Shoe Surgeon to put their mark on individual pairs of custom cleats that fans can win through weekly auctions that coincide with some of the most anticipated games of the season. Proceeds from each sale will directly benefit longtime partner of the 7-Eleven family of brands, Children’s Miracle Network Hospitals.
Beginning September 21, a new cleat will be revealed on 7-Eleven’s (@7eleven) Instagram page each Thursday. Bidding will open the next day (Friday) at 8:00 a.m. EST on CleatCrew.7Collection.com and remain open until the following Wednesday at 8:00 p.m. EST. The first auction will kick off this Friday, September 22 with quarterback Bo Nix.
"I'm grateful to be able to support PeaceHealth Sacred Heart and give back to the community here in Eugene," said Bo Nix. "I can't wait for fans to see what I've been cooking up with The Shoe Surgeon. I think we've come up with a design that honors the cause in a unique way."
More top players in the Cleat Crew include powerhouse wide receiver Marvin Harrison, Jr. and dynamic quarterback Quinn Ewers.
"I'm excited for the opportunity to collaborate with 7-Eleven, Speedway and The Shoe Surgeon to create something awesome for fans, while also doing good in the community," said Marvin Harrison, Jr. "Spreading happiness on and off the field is what football is all about and I'm looking forward to supporting Children's Miracle Network Hospitals."
“It’s inspiring to watch this next generation of role models get fired up for service – and we are proud to support these young athletes as they give back to their communities.” said Marissa Jarratt, 7-Eleven's Executive Vice President, Marketing & Sustainability Officer. “At 7-Eleven and Speedway, we are always looking for ways to spark more awesome in our brand fans’ days, whether that’s through exciting collabs, giving back to the community, or providing the snacks they need to host the ultimate tailgate.”
The full auction schedule** is as follows:
Even fans who don’t place the winning bid will have the chance to receive their own pair of kicks. 7Rewards® and Speedy Rewards® members who shop in-store or via 7NOW® Delivery will be entered to win a pair of limited-edition sneakers designed by The Shoe Surgeon. Two grand prize winners will have the opportunity to design their own pair of custom kicks and hundreds of other winners will receive a pair of limited-edition sneakers inspired by the retailer.*** 7Rewards and Speedy Rewards customers can also score 7 extra entries by purchasing participating game day snacks and beverages.
*©2023 7-Eleven, Inc. All rights reserved. All payments and donations made through the Bidding for Good program will be passed directly to Children’s Miracle Network Hospitals. The Children’s Miracle Network Hospitals name and copyrighted materials are used with permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, or political position. The Children’s Miracle Network Hospitals name is a registered trademark owned by Children’s Miracle Network Hospitals. For more information about Children’s Miracle Network Hospitals, please visit https://childrensmiraclenetworkhospitals.org/
**Auction times are subject to change. Refer to the website for the latest details: cleatcrew.7collection.com
***NO PURCHASE NECESSARY TO ENTER OR WIN. Begins 8/30/23 at 12:00:01am ET & ends 1/9/24 at 11:59:59 pm ET. Open to legal US residents physically residing in 50 United States or DC who are 16+ years old (minors must have parental consent to participate). Odds of winning depend on # of eligible entries. Sponsor: 7-Eleven, Inc. For full rules, free and other methods of entry, full prize details, and restrictions, see Official Rules at https://bit.ly/7E-rally23.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 80 million members, place an order in the 7NOW® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.
About Children's Miracle Network Hospitals
Children's Miracle Network Hospitals was founded more than 40 years ago with the vision to Change Kids' Health, Change the Future. We've raised over $8.5 billion for 170 children's hospitals by empowering and engaging with local communities and businesses – and we're not done yet. All donations benefit local member hospitals to fund what's needed most, like critical life-saving treatments and healthcare services, innovative research, vital pediatric medical equipment, child life services that put kids' and families' minds at ease during difficult hospital stays, and financial assistance for families who could not otherwise afford these health services. Together, we can change kids' health. Together, we can change the future. To learn about Children's Miracle Network Hospitals and your local member children's hospital, visit cmnhospitals.org.
About The Shoe Surgeon
Founded by Dominic Ciambrone, The Shoe Surgeon is a Los Angeles-based collective of creatives, built to inspire creativity, further the industry and push the unique and timeless craft of custom shoe making and design. By offering a wide array of custom-tailored solutions – from design and development to integrated marketing and branded experiences – we strive to invigorate our clients at the highest level. Based on our philosophy and dedication to the craft, we don't compromise on materials or time. The products we create are made to last and made to wear.