Innovative New Pegasus Flight Safety Video With Marvel Super Heroes
Pegasus Airlines, one of Turkey's leading airlines,
has produced a new flight safety video
featuring iconic Marvel characters, in partnership with Disney Turkey,
with the message 'Even if you're a superhero, flight safety rules are important for you'
ISTANBUL, 18 June 2015/PRNewswire – Pegasus Airlines makes its mark in the aviation sector again with a new video explaining flight safety rules in partnership with Disney Turkey. Marvel's best-known characters appealing to all ages, including Thor, Black Widow, Captain America, Iron Man, Loki, Hawkeye and Odin, feature as flight safety rules are explained in an entertaining and fun way. The overriding message of the safety demo video is: 'Even if you're a superhero, flight safety rules are important for you'.
Even if you're a super hero, flight safety rules are important for you
Pegasus' new safety video is conveyed through the eyes of a child who sees a number of other guests on board as Marvel characters as the rules of flight safety are explained through his imagined interactions with them. The video's message is that flight safety rules are important even for superheroes, with each hero uses their superpowers to display the rules as well as showing guests what to do in the event of an emergency.
“Our aim is to put flight safety rules across to our guests in a striking way”
Pegasus' CCO Guliz Ozturk says of the safety video: “We are working on encouraging our guests to listen with interest to flight safety rules via our videos that have been made using different concepts. We wanted to explain the rules with our new safety videos to our guests in a way that was different, striking and entertaining. Thus we decided to use the Marvel characters that are known and loved around the world as superheroes that appeal to guests of all ages and from all parts of the globe. Our guests can enjoy this new video on flights as from this June.”
Pegasus is sector leader for creative safety videos
Pegasus Airlines, one of Turkey's leading airlines, was the first brand to address its inflight guests with 'Ladies, gentlemen and dear children' via its announcements rather than the customary 'Ladies and gentlemen.'
Pegasus has produced two safety videos to date. The first features the children of Pegasus Family Members in a creative and inspiring video with an unusual concept, in which flight safety rules are explained for flights within Turkey. Continuing to put its name to creative works, Pegasus produced a second much-loved video in which cabin crew convey flight safety rules entertainingly while accompanied by different music and dancing figures.
Guests can watch Pegasus Airlines video here: https://youtu.be/HFJ89HUOWso and meet the heroes here: https://www.flypgs.com/en/flylikesuperherowithpegasus/
Pegasus Airlines launched its first charter flights in 1990 and started operating under a low cost network model upon its acquisition by ESAS Holding in 2005. It is Turkey's leading low-cost carrier offering economically priced point-to-point flights on short and medium-haul routes. Founded with the mission that everyone has the right to fly, Pegasus offers its guests affordable, on-time flights and the newest aircraft under the auspices of its low-cost model. Pegasus Airlines flies a scheduled service to 31 destinations in Turkey and 60 in the rest of the world, bringing its total network to 91 destinations in 37 countries.
Due to its continuous expansion, Pegasus was named “The Fastest Growing Airline” of Europe's major scheduled airlines in terms of seat capacity for 2011, 2012 and 2013 by the Official Airline Guide (OAG). In 2012 Pegasus made the single largest-ever aircraft order in Turkish civil aviation history at the time of approximately US$12 billion (list price) for 100 new Airbus aircraft, of which 25 are optional.
Pegasus Social Media
Official website: www.flypgs.com/en
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Serra Celikkan / Rebecca Erol Redmint Communications + 44 (0)20 3397 3936 [email protected]