Dune London teams up with End Youth Homelessness to launch ‘A Home for Christmas’ charity keyring
Dune London teams up with End Youth Homelessness to launch ‘A Home for Christmas’ charity keyring
LONDON, 15th December, 2015 - Footwear and accessories retailer Dune London has partnered with charity End Youth Homelessness (EYH) to launch ‘A Home for Christmas’ festive fundraising campaign.
With an estimated 15,000 young people facing homelessness this Christmas across the UK, visitors to Dune London’s website and UK stores can purchase ‘A Home for Christmas’ keyring for £8, sales of which go towards ending youth homelessness during the festive period and beyond.
Created by Dune London’s in-house design team, the keyring features a gold engraved house charm and a short message explaining the difference customers’ generous donations will make to a young person’s life.
Customers will not only benefit from using the keyring charm as a stylish add-on accessory to their house keys, but they will also help to provide shelter for young, homeless people this Christmas.
End Youth Homelessness, a movement of charities and businesses, supports over 14,000 homeless young people across the UK each year. EYH hopes to give a national platform to some of the most vulnerable young people in society whilst bringing together grassroots organisations from across the UK to raise funds for their vital services.
Dune London has helped to raise over £70,000 for EYH since the partnership began in April 2014. To support this vital charity, Dune London staff have taken part in various fundraising activities including the charity’s yearly Sleep Out challenge.
Emma Cairns, End Youth Homelessness’ National Corporate Development Manager, said: “We can’t thank everyone at Dune and their customers enough for their generosity. In these bitterly cold months, 15000 young people will find themselves without a roof over their heads or a warm place to stay. Many will put themselves in life-threatening situations as they take desperate measures to get off the streets. It is harrowing information like this that shows why it is so vital for us to tackle the issue of youth homelessness this Christmas.
“This fantastic initiative will be the key to helping End Youth Homelessness charities provide more than just a bed for the festive season and beyond. Thanks to Dune and their customers, we can hold open the door to their future.”
John Egan, the CEO of Dune, said: “We are delighted to be supporting the charity End Youth Homelessness for another year. Christmas can be a particularly difficult and lonely time for homeless young people, so to further support the charity and endorse it’s message, this Christmas we introduce our bespoke ‘Home for Christmas’ key ring, all the profits of the key ring will go to this vital charity.”
‘A Home for Christmas’ charity keyring will be on sale online and in UK stores over the Christmas period.