A TRIBUTE TO CIGAR ROLLERS IN THE XVIII HABANOS FESTIVAL
- The emblematic figure of the cigar roller takes centre stage as well as the professionals of the Cuban factories that make the production of Habanos possible.
- The Cohiba Factory, El Laguito, is opening its doors to visitors.
- An alliance of Cuban identity pairing Habanos and Havana Club Rum.
Havana, March 3rd 2016 - The Habanos Festival has passed the mid-point of its 18th edition and continues with its friendly and exclusive atmosphere with the Habano as the common bond uniting its visitors.
El Laguito’s Protocol Hall was the venue for the Tribute Evening dedicated to the Cigar Roller, a celebrated figure in charge of culminating the production process when crafting and rolling the Habanos with their experienced hands. It was an evening full of special details and surprises, in which participants tried some of this year’s major releases, such as the Limited Edition 2016 of Trinidad Topes, the new H. Upmann Magnum 54 or the special edition Cuaba 20 Aniversario, which also held a prize draw of one of its handcrafted humidors.
Participants in the XVIII Habanos Festival can also visit today the iconic El Laguito factory, the original location of the legendary “Escuela de Torcedoras” (Cigar Rollers School), before becoming the headquarters of the Cohiba brand. Visits to this factory are very infrequent and a decade has passed since the last time festival participants had the opportunity to learn about the Habanos manufacturing process in this neoclassical palace.
The XVIII Habanos Festival has also hosted a myriad of traditional and educational activities such as plantation tours in Vuelta Abajo* in Pinar del Río *, the growing region par excellence of the world’s finest tobacco.
Furthermore, on Wednesday March 2nd, the alliance between Habanos and Havana Club Rum was held, an exclusive combination of two iconic Cuban products that allowed attendees to enjoy the pairing of two select Havana Club Rums (Havana Club Unión – Cohiba Atmosphere and Havana Club Tributo Collection 2016) with two classic Cohiba vitolas (Cohiba Siglo VI and Cohiba Genios).
For further information: www.habanos.com
For further information for the press:
Habanos, S.A.: Daymi Difurniao (firstname.lastname@example.org; Tel.: 5372040513, Ext. 565)
Young & Rubicam Group: Mónica Perpiñá-R. (email@example.com; Tel.: +34 620735355)