Sports Illustrated model Hannah Ferguson
stars in ‘Find The One, Again’
The Sequel to Triumph Lingerie’s Animated TV Commercial
7th April, 2016: Bad Zurzach, Switzerland: Triumph is thrilled to announce that the award-winning animation, ‘Find The One’, is back with its second instalment of the story, ‘Find The One, Again’. The animated short film stars Sports Illustrated model and global face of Triumph lingerie, Hannah Ferguson.
An enchanting sequel to the award-winning original, ‘Find The One, Again’ continues to entertain and delight audiences with its captivating charm and sees the story revisit the heroine Hannah following the birth of her first baby. Central to the narrative is Hannah’s friendship with two new characters, ‘Luna’ and ‘Jade’. The magical relationship between the cast celebrates real relationships, friendships and the emotional connection women share across the globe.
‘Find The One, Again’ brings to life the journey of reclaiming your shape and the discovery of finding ‘the one’ perfectly fitting bra in a charming and whimsical approach. The story explores Hannah entering motherhood and feeling overwhelmed by the new life milestone, in addition to how the recent changes can impact breast and body confidence.
Featuring Triumph’s latest innovation, Magic Boost as our unsung hero, ‘Find The One, Again’, showcases the revolutionary solution that the range of three bras - Push-Up, Lift-Up and Shape-Up offer, in amusing ‘before and after’ style shots. The line boasts exceptional fit, stylish detailing, comfortable cuts and quality, true to Triumph’s 130 year old philosophy of helping any woman, of any shape or size find that ‘one’ perfectly fitting bra.
Supported by a theatrical gut-busting soundtrack from Tony award-winning American musical theatre composer, Jason Robert Brown and a professional orchestra and choir - the lead vocals were also performed by acclaimed Broadway singers, J. Elaine Marcos, Ta’rea Campbell, Betsy Wolfe and Leslie Kritzer to add touch of magical drama.
The fairytale starts on a sunny day, once upon a time at the home of our heroine Hannah…
But something has changed…
Hannah’s castle in the sky - an elegantly designed modern villa - is in chaos. Strewn with toys and crayons with the floor covered in little footprints, the pitter-patter of tiny feet appears and ‘Baby-Boy’ pans into view, creating bedlam whilst taunting the loveable ‘Fred the Frog’.
Swathed in new-mummy leisurewear, Hannah enters the scene. No longer the enchanting and vibrant princess with a penchant for fashion, Hannah is disheveled in a dream-like state. Her sense of style now lost to the past and she asks Fred the Frog, if she’ll ever… ‘Find The One, Again’?
On a mission to rescue Hannah from herself, curvaceous Luna and super-cute Jade - Hannah’s valiant best friends – storm the villa doors to save the damsel in distress Using a ‘magic mirror’ tablet, they present Hannah with the Magic Boost range, which brings to life the Triumph Tailoress dress form (our fairy godmother), which makes a dramatic entrance.
Lassoing our heroine with a flick of her measuring tape, Hannah is filled with a new found sense of excitement and zest for life, knowing she is about to reclaim her shape with Triumph. With Luna and Jade at her side, dancing to the villa’s bedroom, each friend is measured and fitted by the dress form and loyal Fred, with the Magic Boost range - the ‘Push-Up’, ‘Lift-Up’ and ‘Shape-Up’.
Each character is transformed by the effects of Magic Boost, captured in a ‘before & after’ snap, as the friends celebrate their newfound confidence with a perfectly choreographed dance. Once ‘Finding The One, Again’ and reclaiming their shape, they walk through the looking glass and we see all characters step out of their cartoon selves, into the real world.
Hannah Ferguson, Campaign Model comments:
“It is fascinating to see my ‘future self’ as an animated character for the second time and a pleasure to be a part of this great campaign again. I always enjoy working with Triumph, the fit and design of the products makes me feel super feminine and sexy. The talented creative team at stories AG have also done an incredible job producing this enchanting sequel and I cannot wait for all to see it!”
Suzanne McKenna, Global Head of Brand, Triumph comments:
“Following the phenomenal success that Triumph’s first ever award-winning TVC generated, we are thrilled to unveil the second part of the ‘Find The One’ campaign. The TVC enabled us to not only increase brand awareness across key markets, it also allowed us to form an emotional and inspiring connection with our global audience and further communicate the message that regardless of body shape, age or size, Triumph will help you ‘Find The One’”.
Roman Braun, Global Head of Sales for the Western Markets, Triumph says:
“The ‘Find The One’ TVC sequel is a strong platform, allowing consumers to connect to Triumph’s brand values, taking them on an imaginative journey as we reveal our next generation of shapewear, Magic Boost. The first TVC exceeded expectations: designed to boost sales and footfall in spring 2015, we saw an instant increase in footfall by 10% in all launch markets as a result. This spring 2016 season, we expect to see a further 5%+ rise in footfall and respective increase in sales.”
Tobias Fueter, Creative Director at stories AG adds:
“It was vital that the second part of the ‘Find The One’ campaign continued to embody the captivating beauty of the first animated ‘fairy-tale’ inspired ad. Our aim was to create a visual and magical experience of a consumer finding ‘the one’ bra through an inspirational, entertaining and modern format that captures the spirit and craftsmanship of Triumph and most importantly, in an unexpected style that sets them apart from the industry.”
Jason Robert Brown, Music Composer adds:
“We had an excellent time composing the music for this wonderful sequel. The composition of music is essential for an animation process and completely transports the emotional and magical connection to the viewer. Producing this classic animated musical theme for Triumph was a profound experience, collaborating with a big orchestra and Broadway singers brought the ‘fairy-tale’ charm to life.”
‘Find The One, Again’, will air on television in Germany (from 6th April), Italy and Portugal (10th April), Switzerland (from 11th April), Greece (from 11th April), Poland (from 21st April) and Denmark (from 2nd May). Edited versions will also be viewable online across Europe.
In 2016, the Triumph mission is to help 1.5 million women worldwide ‘find the one’ perfectly fitting bra for them and reclaim their shape. Visit findtheone.triumph.com to book an appointment now.
For more information, please contact:
+44 207 907 7149
Notes to Editors:
Triumph International is one of the world's largest intimate apparel companies with 2,000 stores and 40,000 wholesale customers worldwide. Its global distribution spans 120 countries and its online presence features an innovative, bespoke Find The One hub. Since 1886, Triumph has been crafting lingerie that makes women look and feel their best. For over 130 years the brand has been afit specialist and expert in creating feminine designs and innovative products for all occasions, shapes and sizes. In 2016, Triumph aims to help 1.5 million women ‘Find The One’ – the right bra for them. TRIUMPH is a registered trademark of the Triumph Firm Group.
The ‘Lift-Up’: The Magic Boost™ Lift-Up is the ultimate design in creating some extra curve to the bust. A natural uplifting effect is created by graduated padding in the balconette cup – making it perfect for smaller busts or busts that have lost some of the fullness at the top, giving the structure and supportive fit without compromising on comfort thanks to the thanks to the unique Magic Wire™ soft touch technology.
The ‘Shape-Up’: The Magic Boost™ Shape-Up bra is perfect for contouring fuller busts. Moulded cups with pretty lace details create a perfectly rounded shape and Magic Wire™ soft touch innovation gives outstanding comfortable support. The versatile straps can be worn as a racer-back or regularly for flawless figure-boosting lingerie
The ‘Push-Up’: For women who want to show off a little more cleavage, the Push-Up rounds and lifts the breasts, with a gradually padded cup, creating sensational cleavage. The plunge shape is ideal to be worn under low-cut dresses or tops, and Magic Wire™ provides the perfect comfortable support and fit.
The Magic Wire™ soft touch bust support system, featured in every Magic Boost™ bra, won the coveted ‘Red Dot: Best of the Best Award’ for groundbreaking product design 2015, cementing Triumph as an industry leader and maker of lingerie.