Hawes & Curtis Launches Quintessentially British Summer 2016 Campaign
London - 8th April 2016 - Quintessentially British brand Hawes & Curtis celebrates its rich heritage with a stylish campaign to support the summer 2016 collection. Pre-launching exclusively online April 8th and a week later in stores, the summer campaign draws inspiration from an original advert from 1931, as well as Hawes & Curtis’ distinguished clients. The advert, which appeared in the iconic Punch Almanack, states that Hawes & Curtis are “Hosiers, Shirtmakers and Tailors to the Best Dressed Men in the World.” Since the first store was opened by renowned tailors Ralph Hawes and George Frederick Curtis more than 100 years ago, Hawes & Curtis has served Royalty and Hollywood stars. From the Duke of Windsor and Lord Mountbatten to Cary Grant and Fred Astaire, Hawes & Curtis has been dressing the best since 1913.
Set in a stunning country estate at the Luton Hoo Hotel, the campaign depicts the quintessential British summer and lifestyle with its grand manor house and vast manicured gardens. The summer 2016 campaign features three distinct collections, showcasing Hawes & Curtis’ extensive ranges which provide customers with complete looks for a variety of occasions. The new season will launch with the Formal range, which boasts beautifully tailored suits in a timeless colour palette and signature Jermyn street shirts. Just in time for the holidays, the Weekend collection features relaxed classics including garment-dyed chinos, Oxford shirts and luxurious suede moccasins. For high summer, the bold and playful Curtis collection will take centre stage.
CEO Touker Suleyman says about the new campaign: ‘Last year we embarked on a journey to communicate our heritage, product craftsmanship and innovation. In this campaign, we have three clearly defined looks to provide our customers with the complete summer wardrobe. We are proud to have been dressing the best since 1913 and we are continuing to do so with this new collection’.
Copy from the ad featured at the iconic Punch Almanack in 1931.
Notes about the brand
Hawes & Curtis is a quintessentially British brand specialising in fine tailoring and accessories for men and women. Founded in 1913 by Ralph Hawes and George Frederick Curtis, Hawes & Curtis has since become the go-to brand for British classics whilst continuing to deliver the promise of exceptional quality, innovation and outstanding value. These values are now synonymous with the Hawes & Curtis name.
A Jermyn street shirtmaker for more than 100 years, Hawes & Curtis opened its first store in the Piccadilly Arcade and has had many distinguished clients through its doors, including the Duke of Windsor, Lord Mountbatten, Fred Astaire and Cary Grant. As a result of Hawes & Curtis’ commitment to impeccable service and product excellence, the brand has been awarded four Royal Warrants. Officially granted to Hawes & Curtis in 1922 was the Royal Warrant of HRH the Prince of Wales, followed by the Royal Warrant of HRH King George VI in 1938. In 1948 Hawes & Curtis received a third Royal Warrant appointed by HRH King George VI and HRH the Duke of Edinburgh awarded a fourth Royal Warrant in 1957.
Hawes & Curtis currently has more than 20 stores in the UK as well as stores in Germany and the United Arab Emirates. Hawes & Curtis’ flagship store remains in the heart of London on Jermyn Street, famous for its resident shirtmakers.
For more information visit to hawesandcurtis.co.uk
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