BIOTHERM HOMME AND DAVID BECKHAM OPEN NEW CHAPTER OF THEIR COLLABORATION WITH NEW SKINCARE CAMPAIGN
PARIS, 29th August, 2016 - Biotherm Homme, N°1 in premium men’s skincare1, presents Force Supreme: The Story of My Life the new film featuring David Beckham. The video, shot by acclaimed director Johan Renck, celebrates the legendary sportsman’s life story as told through his extraordinary body of ink.
Standing for a generation of men who are traveling, working and living more throughout their 40s, David Beckham remains a grooming icon and a role model. Beyond his 40s, his success story is still being written. And he decides how to tell it for new Biotherm Homme Force Supreme campaign.
David Beckham: “I use Biotherm Homme Force Supreme serum to improve my skin. I also recently discovered the new Force Supreme Life Essence which is really a booster in the morning.”
From cleansing to targeting the eye zone to hydrating: the Force Supreme range, with all-new Force Supreme Life Essence, covers every step on the road to better, younger-looking skin.
About Biotherm Homme
French luxury skincare brand Biotherm launched Biotherm Homme in 1985. For 30 years, Biotherm Homme has played a pioneering role in men’s skincare, creating solutions to respond to the specific needs of men’s skin, with products such as the breakthrough gel moisturizer Aquapower and the corrective anti-aging cream Force Supreme. The brand offers a complete range of over 80 advanced skincare solutions adapted to different skin types and concerns. They all share the power of aquatic ingredients, which ensure light and invigorating textures. Biotherm Homme is one of the brands across the L’Oréal Luxe portfolio
1 Source Euromonitor International Limited: retail value, retail selling prices, 2014