TFWA World Exhibition & Conference at Cannes
HABANOS, S.A INTRODUCES THE HOYO DE MONTERREY PETIT BELICOSOS AT CANNES
- An exclusive product for the Duty Free and Travel Retail channels.
- This novel and innovative release will be showcased at the exhibition, along with all the other major new launches presented by Habanos, S.A. in 2017.
Havana, September 28, 2017
Habanos, S.A will launch an exclusive product for the Duty Free and Travel Retail channels at the 31st edition of the Tax Free World Association World Exhibition & Conference at Cannes: the Hoyo de Monterrey Petit Belicosos (52 ring gauge x125 mm length), with an up until now inexistent format in the regular Habanos portfolio and that has only been used previously in some limited or regional editions. This product will come inside a special travel humidor, with an exclusive production, becoming a high value and exclusive premium product.
Hoyo de Monterrey Petit Belicosos (52 ring gauge x125 mm length) is one of the favoured Habanos for those who enjoy the heavy ring gauge format in a short smoking time.
The Hoyo de Monterrey brand is located on the fertile riverbanks of the tobacco-growing district of San Juan y Martínez, in Cuba. The soft flavour of its blend promises a more appealing option for those who prefer a more delicate and aromatic Habano with an elegant and complex character.
The Duty Free and Travel Retail Global Summit at Cannes (France) organised by the Tax Free World Association will be held from Sunday, 1st to Friday 6th October. As well as the Hoyo de Monterrey Petit Belicosos (52 ring gauge x125 mm length), Habanos, S.A. will present this year’s most iconic releases and a selection of the brands’ most renowned vitolas. The Exhibition represents a global showroom for premium brands, featuring several conferences and workshops that round off a comprehensive and varied program.
Habanos, S.A will have a stand at the exhibition, located in Bay Village (stand number 23) and will offer a gala cocktail to welcome its distributors and clients, where guests will also get to enjoy an exclusive tasting of the Hoyo de Monterrey Petit Belicosos.
About Corporación Habanos, S.A.
Corporación Habanos, S.A. is the world leader in the commercialisation of premium cigars both in Cuba and the rest of the world. It has a network of exclusive distributors present in five continents and in over 150 countries.
Habanos, S.A. commercialises 27 Premium brands made Totalmente a Mano-Totally by Hand- under the Protected Denomination of Origin (D.O.P.), including important brands such as Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo de Monterrey and H. Upmann, among others. After over 200 years, Habanos continue to be made Totalmente a Mano- Totally by Hand and have been a benchmark for the entire world ever since.
For more information: www.habanos.com
Young & Rubicam: [email protected]
Cristina Andreu, Tel: +34 676 78 04 7
Carla Lladó, Tel: +34 669 54 69 09