Moët & Chandon’s Electric New Partnership with Formula E
Moët & Chandon’s electric new partnership with Formula E
Not for distribution in France and Russia
Paris, December 03th 2018 -- Moët & Chandon proudly reveals its new partnership with the electric street racing series - the ABB FIA Formula E Championship. It’s the meeting of two pioneers: Moët & Chandon, a Maison that contributed to introduce champagne to the world, and Formula E, the world’s first fully-electric international single-seater category in motorsport. Beyond creating memorable experiences shared with fans around the world, both brands are also dedicated to passing on the very best to future generations through sustainability, technology and innovation.
The worldwide partnership will officially kick off for season five of the championship, which begins on December 15, 2018. As Official Champagne Supplier,. the Maison and its champagne will be present from the winner’s podium to hospitality areas including VIP lounges, as well as the dedicated fan zone - the Allianz E-Village.
Driving the future, building a responsible legacy
The driving force behind Moët & Chandon’s partnership with Formula E is a shared commitment to the environment. For Moët & Chandon, nature is precious: it’s the source of the champagne’s quality and identity, and the heart of the Maison’s success since 1743. A leader in Champagne, Moët & Chandon is also a leader in sustainable viticulture: in 2007 it obtained ISO-14001 certification for all its sites and activities, and then in 2014 obtained a double sustainable viticulture and high-quality environmental certification throughout its estate. Formula E, among its actions, fights climate change by offering electric vehicles as a solution to air pollution in city centres and breaking down the barriers to the electric vehicle market. Most recently the electric street racing series was awarded with ISO 20121 certification for leading the way in sustainable practice at events.
Stéphane Baschiera, President & CEO of Maison Moët & Chandon said, “Moët & Chandon looks forward to partnering with Formula E, an innovative brand that supports the future of sustainable mobility. As a Maison that has made technology an essential component of our strategy – from the broad scope of our R&D to the precision of our sustainable viticulture practices – it is a pleasure to work with Formula E, who operates at the forefront of technology and rethinks the future.”
Alejandro Agag, Founder & CEO of Formula E said, “With the prospect of serving up another intense and unpredictable year of racing in season five - we’ll be celebrating the most memorable moments in style together with Moët & Chandon. This partnership is yet another demonstration of the continued growth of Formula E and the ever-expanding portfolio of well-known brands such as Moët & Chandon.”
A new take on Moët & Chandon’s longstanding motorsports heritage
Moët & Chandon’s partnership with Formula E is an exciting first for the Maison– even if this isn’t the Maison’s first time around a race track. As one of the first companies to support sports through committed brand sponsorship, Moët & Chandon has previously been the official champagne of numerous automobile competitions and races dating back to the 1930s. In this new partnership, Moët & Chandon remains faithful to its racing heritage; but in supporting Formula E, it looks ahead to the exciting new future of the sport.
About Moët & Chandon:
Founded in 1743, Maison Moët & Chandon contributed to introduce champagne to the world. Headquartered in Epernay, France, the Maison includes the brands Moët & Chandon, Dom Pérignon and Mercier, and is part of the group Moët Hennessy (of LVMH – Moët Hennessy Louis Vuitton). The Maison’s avant-garde vision centers upon four precious foundations that ensure the excellence of its champagnes: nature, time, people and heritage. Today, Maison Moët & Chandon employs 1,440 people around the world, and its champagnes are present in more than 150 countries. www.moet.com
About the ABB FIA Formula E Championship:
The ABB FIA Formula E Championship is the electric street racing series and the world’s first fully-electric international single-seater category in motorsport. Formula E brings intense and unpredictable racing to some of the world’s most recognisable and progressive cities - including Hong Kong, Rome, Paris, Berlin and New York.
Formula E enters a new and exciting era in season five with the competitive debut of the next generation car. The striking new model boasts a distinctive futuristic design and demonstrates a clear step-up in performance with almost double the energy storage capacity - allowing teams and drivers to complete a full race distance at higher speeds without needing to swap cars. The Gen2 car is a testament to the ongoing advancements in battery and electric vehicle technology in the space of only four years.
The fifth edition of the ABB FIA Formula E Championship will see 11 teams and 22 drivers tackle a variety of challenging circuits in 12 cities - across five continents - in a bid to be crowned champion. Formula E will be making its debut in the Middle East on December 15 for the season-opener in Ad Diriyah, with the championship once again coming to a close in New York City over the course of two days on July 13 & 14.
The concept of Formula E is to act as a platform to test and develop road-relevant technologies, helping refine the design and functionality of components and infrastructure - actively speeding-up the transition and uptake of electric vehicles on a global scale.
Formula E is continuing to attract some of the leading names and renowned brands in motorsport and the automotive industry. For this season, Formula E has nine manufacturers on its roster - including Nissan - taking over the existing entry from Renault - and BMW linking-up with Andretti. This number is set to rise further still, with the highly-anticipated inclusion of Mercedes-Benz and Porsche in season six.