MIU MIU AND COTY REVEAL THEIR NEW FRAGRANCE MIU MIU TWIST IN A UNIQUE CAMPAIGN, STARRING ELLE FANNING
The Miu Miu Twist campaign stars Miuse Elle Fanning, fresh from her appearance as a model in the Miu Miu FW18 runway show. A short film by the artists collective CANADA follows a movie star’s hectic routine through multiple roles, tracing her backstage to on-camera energy. Here, and in cinematic portraits photographed by Mert & Marcus, Elle assumes the starring role in a series of outrageous vignettes. As she shuttles through various studios and characters, she amuses herself with wordplay, turning each prop, costume, and set into something Miu: Miusic, Miutant, Miustache. Taking the lead in so many fictions could be destabilizing, but even in the most extreme fantasy, Elle can locate her own distinct identity. Her antic search is a sequence of cosmic (and comic) plot Twists that ring with the spirit of Miu Miu.