MultiVu's Top 5 Most-Viewed Blog Posts of 2018
Throughout 2018, the Beyond Broadcast blog has been wholly dedicated to bringing you the top advice from our industry experts. Covering topics like over-branding of SMTs to best practices for press releases - our weekly blogs helped propel our clients' marketing and PR campaigns to even greater heights this year. While every post was valuable, a select few rose to the top to claim the distinction of “most visited” blog posts of 2018.
The list below features writing from our AVOC, Online, Webcast and Media Relations teams. Each post accounts for thousands of visits to the MultiVu Beyond Broadcast blog. Read on to see what you may have missed. Our team is committed to creating content that keeps our clients updated on the most successful trends and best practices in the business. Here's to an even more successful partnership in 2019!
Without further ado, we present our top 5 most-viewed blogs of 2018.
In the content jungle knowing the difference between a local broadcast video and a social video can be your key to survival. Formats, bitrates, window size, what does it all mean? In this post, we try to explain what your vendor is telling you when the say the dreaded words, “Broadcast Quality.” There are a few key terms to understand when exporting your video for distribution.
All MultiVu branded landing pages include distribution of an image to the Reuters board in New York City's Times Square. Besides the “wow” factor of seeing your content on this huge display in an iconic location, this presents an opportunity to boost social engagement. Below are some examples of social media being used to boost the power of Times Square content, information on the display itself and ways to optimize your content for its Times Square appearance.
Take a moment to think about what you post on social media each day. Perhaps you use Twitter, Instagram, LinkedIn or Facebook. The expectations for posts change on each platform - hashtags here, stories and filters there. Each message is tailored for the audience and channel you post it on. Are you showing the same care and attention to your PR messaging?
Putting it simply, public companies report their earnings performance to their shareholders on a quarterly basis. Shareholders are eager to hear about the financial health of the companies in which they are investing their money.
ABOUT THE EXPERT: Melissa Elsner
Melissa Elsner is the Director of Online Operations at MultiVu, a Cision company. She began her career here as a web designer before moving on to product development and operations management. Melissa and her team of project managers and designers work with clients to create strategic marketing and PR campaigns that attract and engage global audiences. They also created and maintain the MultiVu website.
Melissa is a diehard Giants fan, a busy mom to two teen boys and a full-time business student at Penn State University. She strives to be a leader that empowers and supports her team to reach their highest potential while having fun along the way.
MultiVu, a Cision/PR Newswire division, produces and places compelling content strategically across multiple channels globally to deliver targeted results and drive desired engagement. Created in 2002 from network news veterans and media relations professionals, MultiVu has grown into a content creation and media strategy company, leading in the broadcast communications industry. More information can be found on www.multivu.com.