B2's Media Minute featuring MultiVu's Risa Chuang
Last year, B2's media specialist Alyssa Bleiberg kicked off a video series on LinkedIn that looks at different ways the changing media landscape impacts their approach to healthcare media relations. After many years of partnering with MultiVu on satellite media tours and other earned media tactics, Alyssa and B2 decided to check in with the experts for a more in-depth look on what's happening in media today. Since becoming neighbors a few floors apart at Brookfield Place, there was no better time for Alyssa and her crew to pop down for a visit with Risa Chuang, Director of Media Relations at MultiVu. Listen as they discuss how satellite media tours have changed with the ever-shifting healthcare media environment.
ABOUT THE EXPERT: Risa Chuang
Risa Chuang is the Director of Media Relations at MultiVu, a Cision company. In her role, she manages the execution of broadcast solutions and media strategies for clients in the healthcare, consumer, technology, nonprofit and automotive space. During her eleven-year tenure at MultiVu, she has successfully managed hundreds of media tours and has effectively directed a multitude of high profile media strategies. Prior to working at MultiVu, Risa spent seven years at Medialink working as an on-site live events producer and a media relations manager. She started her career working at Worldwide Television News (WTN), ABC’s international news bureau, obtaining facilities for domestic and foreign broadcasters covering news events around the globe. Risa has a Teaching English as a Foreign Language (TEFL) degree and taught business English in Portugal and Poland. She later followed up with a brief stint teaching English and ESL at an inner city high school. She is also an active volunteer at JDRF, an organization dedicated to funding type 1 diabetes research. Risa has a B.S. in Communications from Ithaca College, and an M.A in International Education from New York University.
MultiVu is the strategic team at Cision dedicated to the creation and targeted distribution of creative content. Our award-winning and diverse pool of industry-leading talent are extremely passionate about partnering with our clients, bringing best-in-class stories and concepts to life, and getting those stories to the audiences who want to experience them most. To start crafting your story, visit us online at www.multivu.com.