B2's Media Minute Part 2: Featuring MultiVu's Risa Chuang
Check out Part 2 of Biosector 2 media specialist Alyssa Bleiberg's video series on LinkedIn. In this second installment, Alyssa continues the conversation with Risa Chuang, Director of Media Relations at MultiVu, and looks at the different ways the changing media landscape impacts healthcare media relations. Listen as they discuss strategies on how to pitch interview segments with branded pharmaceutical mentions to ensure they air, the importance of supporting visuals, and the emergence and popularity of podcasts and radio.
ABOUT THE EXPERT: Risa Chuang
Risa Chuang is the Director of Media Relations at MultiVu, a Cision company. In her role, she manages the execution of broadcast solutions and media strategies for clients in the healthcare, consumer, technology, nonprofit and automotive space. During her eleven-year tenure at MultiVu, she has successfully managed hundreds of media tours and has effectively directed a multitude of high profile media strategies. Prior to working at MultiVu, Risa spent seven years at Medialink working as an on-site live events producer and a media relations manager. She started her career working at Worldwide Television News (WTN), ABC's international news bureau, obtaining facilities for domestic and foreign broadcasters covering news events around the globe. Risa has a Teaching English as a Foreign Language (TEFL) degree and taught business English in Portugal and Poland. She later followed up with a brief stint teaching English and ESL at an inner city high school. She is also an active volunteer at JDRF, an organization dedicated to funding type 1 diabetes research. Risa has a B.S. in Communications from Ithaca College, and an M.A in International Education from New York University.
MultiVu is the strategic team at Cision dedicated to the creation and targeted distribution of creative content. Our award-winning and diverse pool of industry-leading talent are extremely passionate about partnering with our clients, bringing best-in-class stories and concepts to life, and getting those stories to the audiences who want to experience them most. To start crafting your story, visit us online at www.multivu.com.