Go Digital or Go (In-)Home
It's been one month since the COVID-19 outbreak was declared a national emergency in the U.S. One month of most Americans (in)voluntarily sheltering at home. Networks are seeing significant increases in online traffic, and a shift in streaming and social behaviors. With so many of us tied to the internet for work, socialization, and comfort, the reach for digital advertising has never been wider.
WHY DIGITAL? WHY NOW?
A few weeks ago, we were trying to figure out how to pivot comms plans and marketing promotions as the world dealt with the pandemic. As we approach a new 'normal' – and we ARE approaching a new 'normal' - we're coming to find that the new landscape is being dominated by virtual and digital options.
Some companies are already jumping on this trend: Apple and Sony conducted major product announcements virtually, and several companies were buying digital ad space to draw attention to their new products, services, and efforts to combat COVID-19. Further, 28% of B2B event marketers plan to reinvest their trade show budget into digital advertising.
Whether you're a B2B or B2C company, defining and reaching your desired target audience through digital ads is the next frontier in this new media landscape.
HOW CAN MULTIVU HELP?
Digital placements will work well in this environment – there's more traffic, which means there's inventory somewhere. As good partners to you and to the audiences we reach, we need to be mindful about what content makes sense in the current environment. As always, but even more so now, we are ready and willing to consult and advise on current or upcoming opportunities.
One of our more popular distribution options is Premium Publisher Advertising. This paid placement is fulfilled via display ads and guarantees that your content will only appear on premium sites (e.g. Wall Street Journal, NPR, GQ, NY Times, and more) within one of 15 industry verticals. The setup is easy: give us your creative artwork (your team can provide it, or let us take a shot), the URL to which you want to drive traffic (don't forget campaign tags!), your desired vertical, and your desired duration. With all of these in tow, we can get the campaign started in 1 business day. Each of these campaigns also receives a thorough campaign report upon completion of the campaign.
Maybe this doesn't strike your fancy, and that's fine! Whether you want to get more granular in demographic targeting through a regular display or native campaign, or you'd like to have ad space on streaming entertainment channels, MultiVu has several options to help you reach your target audience. Just tell us what success looks like to you, and we'll come up with a custom game plan to get you there.
Premium Publisher Advertising
Download the product one-sheet.
ABOUT THE EXPERT: Rebecca Cuffley-Wagner
Since graduating from UCLA in 2009, Rebecca has worked in sales, marketing, operations, and product management. Rebecca started her career at MultiVu with the Online Services team and is now the Product Manager for many of our digital marketing services.
Off the clock, Rebecca enjoys playing video and board games, binging Netflix shows, and learning the cello.
MultiVu is the strategic team at Cision dedicated to the creation and targeted distribution of creative content. Our award-winning diverse pool of industry-leading talent are extremely passionate about partnering with our clients, bringing best-in-class stories and concepts to life, and getting those stories to the audiences who want to experience them most. To start crafting your story, visit us online at www.multivu.com.