MultiVu’s Top 5 Most-Viewed Blog Posts of 2020
As the ball dropped in Times Square to mark the start of a fresh new year, our hopes were high, and business was looking bright. We were about to celebrate a full year in our amazing NYC office overlooking the Hudson. Life was predictable and had a certain rhythm to it. My team and I felt prepared for 2020 with a plan to kick our PR/Marketing into high gear as we launched several new products and services. We all know how this story ends: MAJOR DISRUPTION.
This year has challenged our resilience and ability to adapt to massive change. Elaborate plans were scrapped as Maslow’s hierarchy of needs kicked in. We pressed pause on our big dreams and started to crave security and stability as we fought to hold the line and keep our company afloat. We learned new ways to logistically operate in the virtual world as we abandoned our offices around the country to set up working stations at home. Those of us in the corporate world have fared better than most. We were quickly able to arrange the infrastructure to keep our organizations running. Many of our friends, families, and neighbors have not been so lucky, and our cultural divide deepened.
With all of this in mind, it is no surprise that our most visited content on MultiVu.com this year is indicative of the uncertainty pros in the comms space have been experiencing for months. Our top blogs all touch on the pandemic, with most explaining how to pivot and adapt your communication strategy throughout. While none of us are sure what is coming during the months ahead, MultiVu remains committed to being your steady and faithful guide through it all. We wish you a safe and healthy holiday season and a new year that defies expectations in the best possible way.
Without further ado, the countdown…
As we experience our communities and companies increasingly impacted by COVID-19, the disease caused by the novel coronavirus, we’d like to share briefly what we are doing at MultiVu to ensure service continuity and best support our customers and staff. Additionally, we recognize the need for businesses to quickly adapt to this changing media and travel landscape, and we have strategic resources available should you need them.
When the shelter-at-home orders came down in mid-March, I had the same reaction much of the rest of you did: I wondered how the heck I was going to handle a full-time job and homeschooling my kids while simultaneously keeping the stress and anxiety at bay. I have done it all with varying degrees of success over the last 6+ weeks, but I struggled most sharply with how my role as a Marketer would be perceived during a time of global crisis.
For nearly twenty years, businesses have trusted MultiVu to help them tell their stories to the world. Today, during an unprecedented time in our nation, we are working together to ensure clients have what they need to keep sharing their critical messaging.
After seeing the call for submissions, our MultiVu Creative team jumped into action, beginning with a virtual brainstorming session. MultiVu is a global company; however, our video production headquarters is in Brookfield Place in Manhattan, and many of us are sheltering in place and working remotely throughout the state of NY.
ABOUT THE EXPERT: Melissa Elsner
Melissa Elsner currently serves in a dual role and maintains responsibility for both product development and marketing at MultiVu. During 2020, her team released a new reporting platform for clients, an internal business intelligence tool, and a COVID business continuity site that has been the second most visited page on the MultiVu domain over the last 9 months.
Melissa has a BS in Organizational Leadership and MBA from Penn State. She is a diehard Giants fan and a proud mom of two teen boys. She enjoys arguing, a good conspiracy theory, and German riesling – not necessarily in that order.
MultiVu is the strategic team at Cision dedicated to the creation and targeted distribution of creative content. Our award-winning diverse pool of industry-leading talent are extremely passionate about partnering with our clients, bringing best-in-class stories and concepts to life, and getting those stories to the audiences who want to experience them most. To start crafting your story, visit us online at www.multivu.com.