Carrier Unveils New Brand Positioning to Support Strategic Vision; Marks Latest Milestone in Portfolio Transformation

PALM BEACH GARDENS, Fla., June 18, 2024 – Carrier Global Corporation (NYSE:CARR) today introduced an insights driven, global brand transformation with a new purpose statement, tagline and visual identity as part of the company’s evolution to be the global leader in intelligent climate and energy solutions.

Carrier’s new purpose statement, reimagining environments for today and tomorrow, reflects the impact we want to have on the world and why we do what we do. We innovate and create sustainable solutions to protect the planet for today and future generations. The new tagline, For Climate. For Life. speaks to Carrier’s commitment to developing visionary climate solutions that improve the environments we live in-both natural and built. To further advance the brand, Carrier’s updated visual identity demonstrates the company’s transformation with a warm and approachable palette that communicates modernity and evolution. The iconic Carrier blue oval logo remains unchanged, signaling our legacy of leadership and creating industry-first innovations.

"Carrier’s new brand positioning represents a bold step forward for an iconic brand that is committed to shaping a more sustainable future," said Milena Oliveira, Senior Vice President & Chief Marketing and Communications Officer, Carrier. "As the company continues to progress through a revolutionary transformation, we are thrilled to unveil this new chapter in our journey and look forward to continue developing innovative climate solutions that improve the environments we live in."

Carrier’s brand transformation signals a new era of climate leadership, technical innovation and growth. With its unwavering focus on excellence and its commitment to pushing boundaries, Carrier is poised to redefine standards and inspire industry-wide transformation.

For more information about Carrier's brand transformation and to explore its innovative solutions, please visit forclimateforlife.carrier.com

About Carrier
Carrier Global Corporation is reimagining environments for today and tomorrow. From the beginning, we have invented entire industries. As a climate-focused innovator, we are pushing the boundaries of what’s possible and committed to being the global leader in intelligent climate and energy solutions. We empower our customers to achieve ambitious sustainability goals as our world-class, diverse workforce tackles the most complex climate and energy challenges — helping industries, communities, and people to thrive. For more information, visit corporate.carrier.com or follow us on social media at @Carrier.

Contact:
Media Inquiries
Jason Shockley
561-542-0207
[email protected]