Just Shrimp Launches "Shrimpmas" to Celebrate Santa’s Favorite Seafood

National Seafood Month campaign will be supported by exclusive Harris Teeter promotions

CHARLOTTE, N.C., October 1, 2026 — Just Shrimp, a U.S. seafood brand bringing shrimp from North America’s home coasts to the freezer aisle, announced today the launch of Shrimpmas, a food holiday celebrated Oct. 25 in honor of Santa’s favorite seafood.

Introduced during Just Shrimp’s first National Seafood Month, Shrimpmas gives shrimp a celebration of its own exactly two months before Christmas. The holiday puts a playful spin on shrimp’s longtime place at appetizer tables and family gatherings, inviting seafood lovers to start a fun, low-stress tradition around America’s favorite seafood.

"This is our first National Seafood Month, and we’re proud to celebrate alongside the rest of the seafood category," said Just Shrimp founder Lee Edmondson. "We decided to go all-in with a campaign that feels unmistakably Just Shrimp to build brand awareness and support our growing presence at Harris Teeter."

Shrimpmas will kick off with a holiday designation from National Today, followed by the launch of JustShrimpmas.com on Oct. 1. Throughout the month, Just Shrimp will share festive social media content, collaborate with TikTok and Instagram creators, and give shrimp lovers opportunities to win Harris Teeter gift cards.

At Harris Teeter, Just Shrimp Nuggets will receive prominent secondary placement and be featured in a buy-one-get-one-free promotion from Oct. 14 through Oct. 27, representing a savings of $6.

Just Shrimp officially declares October 25 as Shrimpmas! The new national holiday celebrates Santa’s favorite seafood during National Seafood Month. Celebrated exactly two months before Christmas, Shrimpmas highlights the ease, versatility, and universal appeal of this party-ready protein.
Shoppers can score a buy-one-get-one-free deal on Just Shrimp Nuggets (a $6 value) at Harris Teeter stores from 10/14 to 10/27. Join the celebration by serving up a festive shrimp cocktail appetizer, a crispy shrimp platter for your holiday potluck, or a quick air-fryer dinner for busy weeknights. Why spend hours in the kitchen? Easy-to-cook Just Shrimp Nuggets deliver 100% real coastal shrimp protein in minutes using your air fryer, oven, or stovetop.

"Even Santa knows shrimp belongs in the holiday spotlight," Edmondson said.

Just Shrimp Nuggets are made with shrimp sourced from North America’s home coasts and contain no artificial flavors, colors, fillers or preservatives. They are available at nearly 250 Harris Teeter stores.

To learn more about Just Shrimp, visit JustShrimp.com.

About Just Shrimp

Just Shrimp is an American seafood brand focused on bringing home-coast shrimp to retail through value-added frozen products. The company sources shrimp from coastal waters in North America and uses streamlined processing to maintain quality from harvest through production. Its products are offered in familiar formats with simple, pantry ingredients and no artificial flavors, colors, fillers or preservatives.

Just Shrimp