Introducing Miutine,
the new irreverent fragrance by Miu Miu
Miu Miu unveils Miutine, the new feminine fragrance, capturing the ultimate essence of the Miu Miu woman, irreverent, youthful in spirit, and unconventional. Miutine is worn entirely for oneself away from any gaze. Captured in a toffee-toned matelassé flacon, the scent within, a classic chypre signature, is twisted with a fruity gourmet cheekiness.
The name: Miutine
Miutine, adjective.
Used to describe an individual whose spirit is unyielding…unconstrained..
One who navigates life on their own terms…effortlessly..
They do not always show up on time….
But when they arrive…you notice..
Their actions are often unpredictable..
They are the quiet storm in a room full of people..
They know the rules but behave as if they do not exist..
They dress up just to stay home..
An individual confident in their contradictions…they grant themselves permission instead of asking for it..
And even when falling behind….
They somehow remain ahead..
Miutine.
Miutine. A mischievous, Miu Miu twist on the French ‘mutine’, a rebel’s spirit, bottled. The spirit of the Miu Miu girl: irreverent. She knows the rules and enjoys twisting them. Miutine is not a statement, but a knowing glance. A sweet rebellion, light-hearted and laced with wit, a gesture made for oneself.
The juice: An irreverent, explosive gourmet
Imagined by master perfumer Dominique Ropion, Miutine is a twist of the codes, a gourmet cheekiness rendered in fragrance. Inspired by a timeless classic of women's perfumery - the Chypre family - Miutine is characterized by a sophisticated blend of bright citrus, a floral heart, and a rich, earthy base of oakmoss and patchouli. This iconic chypre structure is subverted by a daring duo of wild strawberry and brown sugar accords, possessing a chypre signature, gourmand, intimate, and enveloping.
The flavour of a gourmet addiction: at first glance, a teasing top burst of a bright wild strawberry accord - the Mara des bois variety, its exquisite facets sculpted into a shimmering, juicy effervescent nectar. The Mara des Bois is a rare and precious French variety crowned the "Queen of Mara" by Dominique Ropion. Available for harvest only once a year, this delicate jewel of nature demands careful and individual harvesting to reveal a remarkably complex and refined aromy. Its juice, jammy flesh delivers an intensity that is so captivating and truly unique it has become the ingredient of choice for French pastry chefs.
“The vibrancy and regressive aspect of wild strawberry bring a lively and cheerful dimension to the scent, evoking a sense of joy and spontaneity.” – Dominique Ropion, Master Perfumer.
This spontaneous opening radiates into a sophisticated gardenia accord blooming at the heart, creating a luminous aura.
Anchoring this radiant floral is a deep gourmand regressive brown sugar accord, with a crisp bourbon vanilla extract, creating a melting, addictive texture for the senses. A whispered souffle of jasmine adds an unexpected volume. The base provides a sophisticated and characterful foundation with patchouli oil, its earthy, multifaceted aroma grounding the sweetness with a touch of refined depth.
A radiant, mouthwatering and assertive fragrance that exudes confidence, a perfume worn entirely for oneself.
“I started from a classic and I twisted it with a surprising resonance, a harmony of mischievous freshness and opulent sensuality.” - Dominique Ropion, Master Perfumer.
The bottle: A tribute to the Miu Miu matelassé
The bottle echoes Miu Miu’s most iconic codes. The recognizable black and white label becomes a desirable collar, on a beautifully crafted Matelassé glass. A tribute to the iconic matelassé leather of the Miu Miu house.
The sequin-inspired cap expresses the wittiness of the brand, sophisticated with black varnish.
Lastly, the chestnut color of the bottle echoes the brown timeless shade of Miu Miu leather accessories, adding a touch of nostalgia.
The ambassador: An irreverent multi-awarded voice
Miu Miu’s ambassador, Golden Globe-winning actor Emma Corrin, perfectly embodies the Miutine spirit through constant transformation, effortless, wit, and boldness. They are a person perpetually recreating themselves for their own evolution, representing an irreverent multi-awarded voice. Emma Corrin garnered Emmy and SAG nominations, as well as winning a Golden Globe, and Critics’ Choice award for their standout role as Diana in Netflix’s THE CROWN. Emma is known for their leading role in the series A MURDER AT THE END OF THE WORLD and feature films LADY CHATTERLEY’S LOVER and MY POLICEMAN. In 2024, Emma Corrin starred in the box office hit DEADPOOL & WOLVERINE, and in 2025 featured in Robert Eggers’ gothic horror NOSFERATU, returned to the West End theatre in THE SEAGULL alongside Cate Blanchett, and appeared in season seven of BLACK MIRROR. Next, they will star as Elizabeth Bennet in Netflix’s production PRIDE AND PREJUDICE, adapted by acclaimed author Dolly Alderton.
"The scent represents all the aspects that I treasure and respect the most in myself and others; rebellion, expression, originality. It’s one for the free spirits” - Emma Corrin, Global Face.
Emma Corrin is a multitalented actor, embodying perfectly the spirit of Miu Miu. Their inherent joyful irreverence mirrors the very heart of the House’s forthcoming scent: a sweet rebellion in soft focus, a heartfelt irreverence and unconventionally feminine stance that knows the codes and has fun twisting them.
The campaign: A definition in motion of the Miutine spirit
The campaign opens in a library, where Emma Corrin browses a towering bookshelf in search of a dictionary, a single word. When their finger traces the entry for ‘Miutine’, it doesn’t just explain, it ignites into life, leaping from the page to paint their Miutine portrait in bold, irreverent strokes. Emma Corrin moves through their life in their own quiet storm, an unyielding individual irreverent spirit.
Directed by longtime friend of the House, Sundance Jury Prize winner, filmmaker Hailey Benton Gates, the Miutine campaign will debut on 20 August 2025. What – or who – is Miutine? The campaign is a definition of the Miutine spirit in motion. A definition of the irreverent spirit.
About Miu Miu
Founded in 1993 Miu Miu is an expression of the unconventional and heartfelt point of view of Miuccia Prada. The designer’s distinctive interpretation and decoding of the world today, her understanding of history, the arts and culture, and the depth of her knowledge and research is its driving force. A universe of exploration and innovation, the ever-evolving nature of Miu Miu reflects the radical and impulsive character of the woman behind it.
Miu Miu’s apparent lightness belies a passionate feminist stance: Miu Miu celebrates and empowers women – celebrates and empowers humanity. Youthful in spirit, the Miu Miu community is plural: with its roots in notions of femininity, today Miu Miu is free from gender binaries, its unifying trait is its strength, intelligence and individuality.
Over the past thirty years, Miu Miu has been pivotal in the redefinition of fashion’s relationship with film, music, architecture, and art, supporting and conversing with multi-disciplinary creators and pioneering engaging new formats in a meaningful way. From the Women’s Tales initiative, working with and facilitating female film directors, to affording artists the creative freedom to make work around the biannual Miu Miu fashion shows in Paris.
