PR Newswire Launches Responsive Web Design for Multimedia News Releases

Marketing and PR campaigns can now reach consumers and journalists on any screen size across any device.

/ PRNewswire / — PR Newswire will now incorporate responsive web design into the build of all its Multimedia News Releases. Multimedia News Releases allow companies to share rich content via branded landing pages that are distributed to all major photo, video and social media networks. Responsive web design will enhance PR Newswire’s unparalleled distribution and ensure that Multimedia News Releases are:
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  • Content focused: device-specific features are no longer a concern to layout and functionality;
  • Cross platform: content within Multimedia News Releases will be optimized for viewing regardless of device or point of access;
  • Cost effective: a single Multimedia News Release will eliminate the need to build separate, device-specific sites;
  • Future proof: with responsive web design, sites will continue to function as designed even when new devices are introduced to the market.

To learn more about Responsive Web Design and MultiVu’s services: http://prn.to/responsive

In a recent Google study, it was shown that 90% of consumers surveyed used multiple screens sequentially to complete a task1—meaning that depending on the time, place and goal, multiple devices were used at different stages to complete a task. With new technologies being introduced daily, it is impossible to know how, when or where a user will want to access your content. Responsive web design allows for a site to be built once and ensures that it will intelligently adapt its layout and features based on how it is being viewed, providing consistent quality and a seamless experience across devices to the end user.

“PR Newswire invests in technologies that help our clients share rich, compelling content with journalists, consumers and other important audiences,” said Jason Edelboim, Senior Vice President, Global Media and Distribution. “Responsive web design for Multimedia News Release ensures our clients can share a branded, engaging, digital experience with media and customers across all screens and devices.”

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

1http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html

Media Contact:
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
caitlin.carragee@prnewswire.com

Source: PR Newswire Association LLC