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Christina Calbi
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/ PR Newswire / — For the second time, Curél® skincare is partnering with the charitable organization Direct Relief® to offer comfort to some of the most vulnerable women and children of New York City. Because so many New Yorkers lack even the most basic personal care essentials, the Curél® skincare team donated its new Rough Skin Rescue Smoothing Lotion for inclusion in 500 personal care packages distributed by Direct Relief® to a local New York City center, giving the city’s disenfranchised women and families staples that are critical to their health and well-being. Debra Messing, star of a new hit television show, joined forces with Curél® skincare and Direct Relief® to distribute packages to those in need in October.
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“I am so proud to be working with Curél® Skincare and Direct Relief® to deliver personal care packages to homeless women and families in New York City who are in need,” says Messing. “It’s heartbreaking to hear the statistics on how many people are living in this city without access to these essential personal care items that we easily take for granted. I am proud and thrilled to be a part of such an important effort.”

As the go-to brand for clinical, real skin solutions, Curél® skincare chose to partner with Direct Relief® so that it could help provide powerful skincare relief as a part of the charity’s personal care pack initiative outreach. Each of the 500 packages distributed contains Curél® Rough Skin Rescue Smoothing Lotion, a soothing, moisturizing formula that uses natural ingredients to relieve roughness and help prevent it from returning. Rough, dry skin affects so many people–especially those exposed to the elements as the temperatures drop and for those who do not have access to essential personal care items.

WHO:Debra Messing, Curél® Skincare, and Direct Relief®
WHAT:Distributing relief packages
WHEN:October 2014

About Direct Relief
Direct Relief is a leading medical relief organization, active in all 50 states and in 70 countries. It works with more than 1,200 health clinics across the U.S. to assist in emergencies and an ongoing basis, providing them with free medications for people in need. Direct Relief has been among the world’s largest medical suppliers in Haiti after the 2010 earthquake, has top charity ratings, including four-star rating from Charity Navigator, and a 100% fundraising efficiency rating from Forbes magazine. For more information visit

About Kao USA
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban® antiperspirant deodorants and Total Refresh® Cooling Body Cloths; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda® Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair®, Luminous Glaze Clear Shine Gloss, Precision Foam Colour and Colour Refreshing Gloss. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.

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