CMO Council and PR Newswire Announce Strategic Partnership
Leading global marketing and communications organizations join forces to advance the power of earned media and content marketing to drive revenue growth through best-in-class marketing solutionsNEW YORK, May 7, 2015 /PRNewswire/ -- Marketing is experiencing an exciting strategic mind shift. In the age of the customer where buyers are in control, marketing and communications professionals have a huge opportunity to leverage thought leadership and earned media to influence buyer behavior and drive customer action. In the spirit of this evolving landscape, two industry-leading organizations have partnered in an effort to bring best-in-class content to top marketing executives worldwide.
The Chief Marketing Officer (CMO) Council, the premier global peer-powered network of senior corporate marketing leaders and brand decision-makers has selected PR Newswire, the industry's largest content distribution network to power its communications, media monitoring, and distribution needs. The CMO Council represents over 8,500 senior corporate marketing executives across 110 countries, controlling an estimated $400 billion in aggregated annual marketing expenditure, and is dedicated to executive-level knowledge transfer through research, best-practice aggregation and peer-to-peer networking.
This announcement represents a groundbreaking partnership between two leading marketing and communications organizations with the shared goal of helping marketing professionals achieve outstanding results.
“We are very excited about this partnership with PR Newswire,” said Liz Miller, SVP of Marketing with the CMO Council. “As the customer engagement tool-kit becomes more diverse and complex, the role of optimizing the business impact of traditional communications and earned media are becoming more and more the responsibility of CMOs and marketing teams. It is no longer a question of press releases and articles adding to the Random Acts of Marketing that once made up our engagement campaigns. Marketers must deliver revenue through engagement and return on investment. We look forward to leveraging PR Newswire’s premier services to provide high-level knowledge insight and thought leadership to our global network of marketing leaders.”
“C-Level marketers are being called on more and more to demonstrate ROI from their marketing efforts in a very rapidly evolving digital landscape,” said Ken Wincko, SVP & CMO of PR Newswire. “As such, earned media represents an often overlooked and underinvested vehicle for driving demand in the marketplace. We look forward to continuing to share our growing portfolio of research and content with the marketing and communications leaders who are a part of the CMO Council network!”
About the CMO Council
The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 8,500-plus members control approximately $400 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. The council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Mobile Relationship Marketing (MRM) Strategies, LoyaltyLeaders.org, CMOCIOAlign.org, Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Institute, GeoBranding Center and the Forum to Advance the Mobile Experience (FAME). More information on the CMO Council is available at www.cmocouncil.org.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
Director of Media Relations, CMO Council
Source: PR Newswire Association LLC