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AVON AND OLIVIA WILDE INTRODUCE NEW FRAGRANCE, TODAY TOMORROW ALWAYS AMOUR

Celebrate the Joy of Love with a Romantic New Fragrance

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/ PR Newswire / — This month, Avon is launching the romantic new fragrance Amour, as a continuation of its iconic Today Tomorrow Always collection. Award-winning actress, activist and mother, Olivia Wilde, will remain as the face of the line, representing each of the classic fragrances in the franchise.
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Today Tomorrow Always Amour is a fragrance that captures the joy of a storybook romance, celebrating the deep and powerful love between two people. As the face of the fragrance, Olivia Wilde perfectly embodies the romantic feel of the new elegant, floral scent. Wilde believes in the captivating power of love, and beyond all else, cherishes the time she gets to spend with the ones she loves.

“The best thing about love for me is that incredible feeling of excitement, the thrill of seeing the person you love and how it just gets your adrenaline going,” shared Olivia Wilde. “It’s so romantic when someone shows up unexpectedly. The most romantic thing anyone’s ever done for me is move mountains to spend more time with me.”

Today Tomorrow Always Amour, represents the excitement and anticipation of seeing your true love and celebrates the bliss of two hearts ready to experience a lifetime of joy together. With notes of bright citrus and pure white florals, the scent is a perfect union of a light and elegant bouquet.

  • Top Notes: The fragrance opens with a marriage of sparkling orange and bright lemon and lime, creating a joyful energy.
  • Heart: The heart reveals delicate and creamy jasmine petals, a timeless and beloved flower that symbolizes deep affection and happiness.
  • Dry Down: The fragrance finishes with creamy sandalwood for an addictive, lasting scent.
Today Tomorrow Always Amour is now available for purchase through Avon Representatives and at Avon.com. To hear more from the Olivia Wilde, and the other empowering women of Avon, visit BeautyforaPurpose.com.

About Avon
Avon is the company that for more than 125 years has stood for beauty, innovation, optimism and, above all, for women. With nearly $9 billion in annual revenue, Avon products are sold through 6 million active independent Avon Sales Representatives worldwide. Avon products include color cosmetics, skincare, fragrance, and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques. Learn more about Avon and its products at www.avoncompany.com.

About Olivia
As an actress, activist, and producer, Olivia Wilde has done it all. She’s been seen across the globe in television shows and films such as House M.D, Tron: Legacy and the Oscar nominated film HER. In addition to being in front of the camera, she’s gone on to produce her own critically acclaimed films (Drinking Buddies, Meadowland) and award-winning documentaries (Body Team, Sun City Picture House.) Additionally, Wilde recently launched Conscious Commerce a company that is both a creative agency and incubator fostering conscious consumerism. On the philanthropy front, Wilde sits on the board of Artists For Peace and Justice and on the foundation board of the ACLU of Southern California.

Contacts
Elizabeth Bergman
Avon Products, Inc
212-282-8197

Lauren Donner
Tractenberg & Co.
212.929.7979

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