Lithium Celebrates Customer Innovations with 2016 Lithy Award Winners

Recognizes the company that leveraged both Community and Lithium Response for a stellar digital strategy.

• HP creates technology that makes life better for everyone, everywhere through their portfolio of printers, PCs, mobile devices, solutions and services.
• HP drove a 20% increase in community visits and registered users and nearly a 40% reduction in first response time with Lithium Response. 2016 Lithy Submission

Recognizes the company with the most creative and effective marketing strategy for activating their Community, influencers and superfans.

• Alteryx is a provider of data blending and advanced analytics software.
• Alteryx created a bold awareness and adoption campaign for their Community launch, leveraging gamification, contests, swag and hangouts to build engagement, generating 14,000 posts and more than 1,000 solutions in just 6 months. 2016 Lithy Submission

Recognizes the company with the most impactful business metrics across Community, Lithium Response and other social platforms.

• H&R Block is the world’s largest tax services provider.
• H&R Block’s community generated more than $4.3 million in services in the past four tax seasons, with $2.9 million in the past year. 2016 Lithy Submission

Recognizes the company that achieved significant increase in customer engagement, loyalty and lifetime value.

• TELUS is Canada’s largest provider of wireless and Internet services.
• TELUS generated a 90% net recommend score on their community, and using Lithium Response was able to respond to 80% of Twitter conversations in 35 minutes or less. 2016 Lithy Submission

Recognizes the company that has best demonstrated significant cost efficiencies for their business.

• Cisco is a worldwide IT provider that designs, manufactures and sells networking equipment.
• Cisco’s community generated more than $50 million in case deflection savings in 2015. 2016 Lithy Submission

Recognizes the community with the most impressive and engaging community design as well as a beautifully designed UI across devices.

• Skype is an application that provides text, voice and video services.
• Skype’s responsive community achieved a 23% increase in mobile registrations across all devices and 84% more images uploaded by implementing the new media experience. 2016 Lithy Submission

• As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness, helping people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals.
• Fitbit saw a 225% increase in ROI for their community and 150 times more contact volume than 3 years ago by using Lithium Response. 2016 Lithy Submission

• Telkom is a wireline and wireless telecommunications provider in South Africa, and operating in more than 38 countries across the African continent.
• Telkom’s use of personification and a polished community design generated more than 624,000 page views and 151,000 unique visitors. 2016 Lithy Submission

• Optus is Australia's second largest telecommunication provider, offering a broad range of communications services to over 10 million customers.
• Optus saw 13% sales conversion, contributing to more than $400,000 of annualized revenue, 350,000 incremental call deflections, and a 230% increase on Opex savings. 2016 Lithy Submission