[ yellow tail ] Celebrates the Holidays with Ali Fedotowsky and the 12 Days of Giveaways
America’s Most Beloved Wine Brand Teams Up with TV Personality to Spread Holiday Cheer throughout New York City and Across the Country
PR Newswire, White Plains, NY – December 8, 2015
[ yellow tail ], the #1 imported wine brand in the U.S., launches the “12 Days of Giveaways” program with Ali Fedotowsky, former star of ABC’s The Bachelorette, to bring more fun into the hectic holiday season. By offering chances to win exciting prizes and free taxi rides in select cities on the busiest party night of the season, [ yellow tail ] is turning everyday occasions into something memorable.
To kick-off the program, [ yellow tail ] and Ali Fedotowsky rode the streets of New York City in a taxi, surprising people with the opportunity to participate in a holiday trivia quiz. One lucky winner was rewarded with a trip of a lifetime for two to Australia.
“I adore the holiday season, but I also know how tough it can get juggling travel, weather and end of year craziness. That’s why I was thrilled to be able to team up with [yellow tail] to add some fun and laughter to a cold New York day,” says Ali Fedotowsky.
Starting today through December 18, 2015, [ yellow tail ] is also giving everyone the chance to win daily mystery prize packs by participating in the “12 Days of Giveaways” on Facebook. Prizes include GoPro cameras, Kindles, Picnic Packs and more.
The “12 Days of Giveaways” will culminate on the busiest party night of the season, December 19, with free taxi rides from 9 pm to 11 pm in New York City, San Francisco and Chicago. [ yellow tail ] will help city dwellers celebrate the holidays responsibly and enable them to party-hop and not miss out on a minute of holiday fun.
“With parties, shopping and family obligations, the holidays can often be a stressful time,” said Renato Reyes, Chief Marketing Officer, Deutsch Family Wine & Spirits. “As the ‘go-to’ wine brand that celebrates fun, we wanted to find ways to bring more fun into people’s lives. For 12 days in December, we will be spreading holiday cheer.”
12 Days of Giveaways Facebook Sweepstakes
As part of the “12 Days of Giveaways,” consumers will have the chance to enter to win a daily prize from December 8 through December 18. Consumers can enter the sweepstakes and find official rules and details on the [Yellow Tail] Facebook page at www.Facebook.com/yellowtail. Daily prizes include one of the following: Concert Kit (Wine Stopper, Concert Tote, Two Bottle Tote); Workout Gear (Sweatpants, Sweatshirt, Baseball Cap, Pedometer); Night-In (Bottle Opener, Wine Stopper, $50 American Express Gift Certificate); On-The-Go (Messenger Bag, Go Pro Camera); Seeking Sun (Suitcase, Visor, Towel); Picnic in the Park (Two Bottle Tote, Wine Stopper, Towel, $50 American Express Gift Card); Techie Toys: (Computer Backpack, Floating Bottle Pens, Flash Drive, Tablet); Selfie Kit (Go Pro Camera, Selfie Stick, USB Flash Drive); Getaway (Suitcase, Visor, Towel, Two Bottle Tote, Kindle).
Party Hop with [ yellow tail ]
Taxi cabs will be available in New York City, San Francisco and Chicago from 9 pm to 11 pm on Saturday, December 19. Locations include the following:
- Chicago: Hubbard between North Dearborn Street and North Clark Street. Taxis will take passengers between Cermak and Hollywood and to Western.
- San Francisco: 11th Street between Harrison Street and Folsom Street. Taxis will go from Divisadero on the west and 24th Street on the south.
- New York City: Little West 12th Street between Washington Street and 9th Avenue. Taxis will drop off to any location south of 86th Street.
For more information on [ yellow tail ] including their wines please visit www.yellowtailwine.com.
About [ yellow tail ]
[ yellow tail ] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. [ yellow tail ] wines are created with a simple philosophy - make a great wine that everybody can enjoy. [ yellow tail ] is America’s most beloved wine brand in the U.S. with a dedicated consumer following that cuts across all age groups. [ yellow tail ] has the #1 red wine brand in the U.S. and the #1 imported Chardonnay in addition to four other #1 varietals. The brand has the largest social media following in the wine category and was identified by eMarketer as a top alcohol brand in terms of Facebook engagement and the only wine brand to make the top 15. The [ yellow tail ] wine portfolio includes twelve [ yellow tail ] varietals (including Shiraz, Chardonnay, and Moscato), eight blends(including Sweet Red Roo and Pink Moscato) and a Sparkling White and Rosé wine. The [ yellow tail ] Reserve portfolio includes five varietals, including Cabernet Sauvignon and Pinot Grigio. [ yellow tail ] and [yellow tail] Reserve wines are produced by John Casella and Chief Winemaker, Alan Kennett of Casella Wines, Australia.
About Deutsch Family Wine & Spirits
Initially called W.J. Deutsch & Sons, Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] The Reserve, [ yellow tail ] Bubbles; California: Eppa SupraFruta Sangria, Girard Winery, Kunde Family Estate, Joseph Carr, Josh Cellars, The Calling; France: André Lurton, Hob Nob Vineyards, Sauvion et Fils, Vidal- Fleury; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades, Cruz de Alba, and Ramón Bilbao Vinos Y Vinedo; Argentina: Ruta 22, and award-winning spirits from LUKSUSOWA Vodka (Poland), VILLA MASSA® Limoncello (Italy), LICOR 43® (Spain) and REDEMPTION Whiskey (U.S.A). www.deutschfamily.com.