Bellucci Extra Virgin Italian Olive Oil Fights Fraud in the Industry with Innovative Trace-to-Source Technology and a Consumer Education App
PR Newswire – SEATTLE, Jun. 23, 2016
As consumers seek ways to determine authentic EVOO from the fake, Bellucci, headquartered in Grosseto, Italy, is offering a multi-pronged solution: traceability and sophisticated tasting skills. The company offers precise, detailed information to empower customers in choosing true EVOO products, while ensuring the authenticity of Bellucci EVOO at all levels of production.
Bellucci keeps digital track of each olive grower’s contribution throughout the cooperative milling and bottling process, so any bottle of Bellucci EVOO can be traced to its origin in rural Italy. In addition to its traceability function, the Bellucci App teaches users how to evaluate for freshness and taste for flavors unique to EVOO. Advanced instruction in discerning flavor nuances based on harvests, regions and olive cultivars offers an experience of EVOO as an expression of terroir.
The value of the Bellucci App in communicating with consumers was recognized at the 2015 Anuga International Food Show. Bellucci has also received several awards for its line of EVOO. The Los Angeles International Extra Virgin Olive Oil Competition awarded silver medals to both the 2016 Toscano PGI Organic and the 2015 100% Italian Organic, and the 2016 harvest of 100% Italian won a gold medal at this year’s New York International Olive Oil Competition. A brand less than three years old, Bellucci is already being widely recognized for its flavor and contribution to the industry.
CEO Gerard Jara said, “Our trace-to-source technology allows us to fulfill consumer demand for authentic, fresh, healthy, and honest EVOO at a time when integrity is what matters. The app enables us to connect our customers to the source of their EVOO in small family groves in rural Italy and gives users the skill they need to taste for freshness and flavors distinct to genuine EVOO. They’ll learn how to authenticate EVOO.”
Fancy Food attendees are invited to visit the Bellucci booth, #3152, to sample Bellucci oils and learn more about EVOO tasting and authentication.
For more information on how Bellucci Extra Virgin Olive Oil is setting new standards for the olive oil industry, visit www.belluccipremium.com.
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