Activewear & Athleisure Growth
The U.S. activewear market is the largest in the world, accounting for more than a third (36%) of activewear sales worldwide, according to Global Industry Analysts, Inc. The market is expected to grow to $69.2 billion in 2020, which is up from $54.3 billion in 2015.
Now available from @CottonInc - new data about the U.S. #activewear & #athleisure markets Tweet
More brands and retailers have added activewear to their shelves or online collections as activewear sales have continued to outpace non-active sales. Despite a saturation of activewear in the market, there are still opportunities for active brands to continue to push consumers to upgrade and add to their active wardrobes.
The consumer-driven trend of athleisure is also here to stay, and it adds weight to the activewear market. According to the Cotton Council International (CCI) and Cotton Incorporated 2016 Activewear Study, about 9 in 10 consumers say they wear activewear for purposes other than exercise. Since about 3 in 5 consumers say cotton activewear is best suited for light workouts and athleisure activities, there is a significant amount of opportunities for cotton in the athleisure movement.
To learn more, please visit lifestylemonitor.cottoninc.com