HILLSHIRE® SNACKING BRAND TAPS TV’S ANDY COHEN TO LAUNCH NEW BRAND OF SOPHISTICATED SNACKS
Cohen Joins Fellow Foodies at First-Ever New York Snack Week Celebrating Snacking’s Move to Center Stage
PR Newswire, NEW YORK (January 29, 2016)
Snacks, the proverbial middle child of the food world, are finally getting the recognition they deserve. Last night, TV host Andy Cohen, a foodie in his own right, joined fellow food aficionados to launch Snack Week, a week-long celebration of snacking and the launch pad for the new Hillshire® Snacking brand of premium snacks.
Snack Week kicked off with a VIP launch event, co-hosted by Cohen and other culinary experts, including Chef Dale Talde of “Talde” restaurants, New York mixologist Julie Reiner and two top food bloggers. The event united the experts to help launch the Hillshire® Snacking brand and highlighted curated pairings and snack ideas using the products, all coming to life in a series of videos to be released during Snack Week.
“Being a foodie and living in a city with an amazing food culture has elevated my snacking game,” said Cohen. “I’ve spent enough time around food and the culinary world to know when I spot a trend. The Hillshire® Snacking brand is a game-changer,” Cohen said.
Snacking has grown to be an American way of life with 95 percent of Americans snacking throughout the day and 48 percent snacking twice a day1. This growth is tied to a change in the consumer definition of snacking as well as increased demand for high protein snacking options. While snacking was once synonymous with indulgent, salty and sweet treats, consumers are shifting away from this traditional thinking, with nearly half of consumers (44 percent) saying their definition of a snack has evolved2 to include more options. For more than half of Americans, snacking has become a way to add variety and explore new flavors3 – enter Hillshire® Snacking brand, a new snacking brand that delivers perfectly portioned protein snacks for a new, elevated on-the-go eating experience to satisfy a more sophisticated food palate.
“Just as Restaurant Week celebrates culinary experiences, Snack Week celebrates the snacking experience and the elevated role snacking plays in people’s lives,” said Megan Huddleston, director of marketing for the Hillshire® Snacking brand. “Snacking is no longer an afterthought. It’s an opportunity to go on a 15-minute culinary adventure, and Hillshire® Snacking products set a new bar with interesting flavor pairings and quality ingredients you’d never expect from a packaged snack. We created Snack Week to celebrate how the boundaries of food culture have expanded to include snacks,” Huddleston said.
Hillshire® Snacking Brand Taps TV’s Andy Cohen to Launch New Brand of Sophisticated Snacks Tweet
Videos capturing the results of the snack collaborations will be released on hillshiresnacking.com and via the brand’s Facebook and Instagram channels starting February 1, the beginning of National Snack Food Month.
Hillshire® Snacking Small Plates and Grilled Chicken Bites
The Hillshire® Snacking product line of new snacks includes Hillshire® Snacking Small Plates and Hillshire® Snacking Grilled Chicken Bites and is designed to be enjoyed on the go while still satisfying a foodie palate.
Made with high quality ingredients and bold, interesting flavors, Hillshire® Snacking brand delivers perfectly portioned protein snacks for a new, elevated on-the-go eating experience. Containing 15 grams or more of protein per serving, the single-serving snack offerings are available in nine varieties across two product lines:
Hillshire® Snacking Small Plates – Four flavorful combinations of air-dried salame, natural cheese and toasted rounds with a touch of sea salt, including:
- Italian Dry Salame with Natural Gouda Cheese
- Genoa Salame with Natural White Cheddar Cheese
- Wine Infused Salame with Natural White Cheddar Cheese
- Hot Calabrese Salame with Natural Gouda Cheese
Hillshire® Snacking Grilled Chicken Bites – Made with all natural, minimally processed chicken breast bites, this gluten-free snack offers five unique dipping sauce options including:
- Honey Mustard
- Spicy Chipotle BBQ
- Mango Habanero
- Sweet Chili
Hillshire® Snacking products are available at grocery stores nationwide. Suggested retail price for Small Plates is $2.99; Grilled Chicken Bites is $2.49.
About Hillshire® Snacking Brand
The Hillshire® Snacking brand launched nationally in 2016. Designed for an elevated, on-the-go snacking experience, the new line features two distinct offerings, Hillshire® Snacking Small Plates and Hillshire® Snacking Grilled Chicken Bites. Hillshire® Snacking Small Plates includes four unique flavor combinations featuring premium air-dried salame, natural cheese and toasted rounds with a touch of sea salt. Hillshire® Snacking Grilled Chicken Bites are gluten-free and made with all natural* chicken breast grilled to perfection and paired with five unique dipping sauces. Hillshire® Snacking products are now available nationwide in your local supermarket. For more information visit hillshiresnacking.com.
*Minimally processed. No artificial ingredients.
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1 Mintel; Snacking Motivations and Attitudes, April 2015
2 “Snacker Nation,” Sullivan Higdon & Sink FoodThink, 2014
3 “Snacker Nation,” Sullivan Higdon & Sink FoodThink, 2014.
Sara Matheu, Hillshire Snacking, +1. 312.614.8722
Kate Simpson, MWW, +1. 646.640.3645