LUISS MBA: An Opportunity for Young Entrepreneurs

Rome, 24 March, 2016 - Promoting excellence through its LUISS MBA Program, the LUISS Business School is pleased to cast a spotlight on one of its many successful graduates. Hailing from the LUISS MBA Class of 2013, Anna-Victoria Anderson is today a well-known entrepreneur in Health and Fitness who has built an online fitness community through her Fit Body Guides ebook programs for healthy meal plans and workout plans via Instagram.

Anna-Victoria began the LUISS MBA in November 2013, running an Instagram page (@instafemmefitness, recently changed to @femalefitnesshelp) with 500k followers, concerned primarily with social media advertising. Aware of greater opportunities to help people, and a demand for online training programs, Anna-Victoria enrolled in the LUISS MBA program to optimise that potential.

With world-class faculty, guest speakers and industry leaders, the LUISS MBA educates students to target audience and maximise on the results of market research. For Anna-Victoria, this helped facilitate the writing of her first meal plan and workout books. Further, marketing courses explore effective marketing principles which led Anna-Victoria to great success with ebook sales, and, in fact, beyond.

Anna-Victoria explains, “In my time at LUISS, I realized I had an even bigger opportunity by transitioning from the general instafemmefitness brand to my own personal brand, and this led me to building a second instagram page (@annavictoria) where I now have 900,000 followers. I realized, with the help of the professors and the information taught in the courses, that I needed to re-connect with my customer base. People had no connection to instafemmefitness, but they had a connection to Anna-Victoria as a health and lifestyle figure. Through the launch of the personal brand, I was able to take from the knowledge and experience of the first books I wrote, and I re-launched new books using the same marketing tactics I learned in the LUISS MBA program.”

The MBA program offers further countless tools to develop and perfect an understanding of accounting, economics, law, strategy and many more subjects essential to the success of students’ small businesses. As Anna-Victoria concludes, “I am still implementing much of the knowledge I received at LUISS Business School in order to work on and expand my business.”