Serena Williams, tennis icon and Tempur-Pedic owner for 10 years, teams up with Tempur-Pedic to amplify the brand’s new “Tempur-Pedic Sleep Is Power™” campaign. The campaign will demonstrate the unique power of Tempur-Pedic sleep as Williams continues at the top of her game.

Serena Williams, the most dominant tennis player of all-time and a Tempur-Pedic owner for 10 years, is featured in the new “Tempur-Pedic Sleep Is Power” campaign to illustrate the importance of sleep in achieving success.

Serena Williams, in collaboration with Tempur-Pedic as part of the brand’s new integrated marketing campaign, will be featured in television and digital advertising that begin rolling out in May in the United States, Canada and some international markets, including the UK, France, Germany, Netherlands and Australia.

Tempur-Pedic’s collaboration with Serena Williams, a Tempur-Pedic owner for more than a decade, is part of an integrated marketing campaign that features the tennis great and highlights how Tempur-Pedic beds adapt to your unique body shape, weight and temperature to give you life-changing sleep every night.