Clayton Launches Home Previewer® Augmented Reality Mobile App
National homebuilder introduces new app with enhanced interactive functionality for homebuyers
MARYVILLE, Tenn., July 10, 2017—
New home shoppers can now use augmented reality to visualize what their potential new home may look like on their land before they break ground thanks to the release of an innovative new app. Clayton, a Berkshire Hathaway company and one of America’s largest homebuilders, announces the release of Home Previewer®, an iPhone® compatible app that allows shoppers to envision what a home may look like in 3D on their future home site. The free app is available for download from the App Store®.
“We’re pleased to be one of the first builders to introduce augmented reality to the digital home buying journey,” said Kevin Clayton, CEO of Clayton Homes. “Our homes now offer custom designs, innovative features and energy efficient upgrades. We are committed to being a leader in innovation for the home building community and will continue to develop the kind of technology that will support our customers throughout the experience.”
Envision a home in 3D with @claytonhomes new Home Previewer® mobile app. #Haveitmade Tweet
The Home Previewer® app, created by Boulder, Colorado ad agency Made, lets users digitally anchor a home model from a list of model choices to the future home location using augmented reality to make it appear as if it is actually there. Once the virtual home is anchored, the user can walk up to and around the 3D rendered image to view it from different angles on its future site. Users also have the capability to take pictures of the house in its physical setting and share them with friends and family.
Clayton intends to introduce a wide variety of digital tools that will be released in the upcoming year. These tools aim to aid customers as they visit local home centers and tour homes on location with their mobile devices on hand, while making the home shopping experience fun, personal and informative. Home Previewer™ is the first mobile app of its kind in the manufactured home building industry. This is Clayton’s second mobile app offered to date, following the 2015 release of MyMobi Home Finder®, an application that shows prospective homebuyers the location and pricing of homes for sale so they can select which homes they would like to visit in person.
“We believe everyone should be able to have a beautiful, affordable slice of the world to call their own,” said Clayton. “We see interactive digital tools like this Home Previewer® app as one way to deliver on extraordinary experiences for our customers every day. We want our homebuyers to feel confident about the smart choice they’re making.”
IPhone is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries.
Founded in 1956, Clayton is committed to opening doors to a better life and building happiness through homeownership. As a diverse builder committed to quality and durability, Clayton offers traditional site-built homes, modular homes, manufactured housing, tiny homes, college dormitories, military barracks and apartments. In 2016, Clayton built more than 42,000 homes. Clayton is a Berkshire Hathaway company. For more information, visit claytonhomes.com.
Made is a creative, strategic and technology consultancy headquartered in Boulder. Made’s clients include: Clayton Homes, Under Armour, Harley Davidson, Club Car, TaxAct, Firefox, GSV Advisors and Bright Health, among others. Made was founded in 2012 by Crispin Porter + Bogusky executives Dave Schiff (CCO), Graham Furlong (President and CSO), Scott Prindle (CTO) and John Kieselhorst (CDO). For more information, visit mademovement.com.