Applebee’s® Neighborhood Grill + Bar Aims to Raise $1 Million for Alex’s Lemonade Stand Foundation to Help Fight Childhood Cancer
More Than 1,050 Applebee’s Restaurants Nationwide Continue Alex Scott’s Mission to Cure Childhood Cancers
Help @Applebees fight childhood cancer in effort to raise $1M for @AlexsLemonade Tweet
(GLENDALE, CALIF., Jul. 10, 2018) – Applebee's® Neighborhood Grill + Bar restaurants nationwide have teamed up with Alex’s Lemonade Stand Foundation to take a stand against childhood cancer in a month-long fundraising campaign. Now through Sunday, August 12, more than 1,050 participating Applebee’s restaurants aim to raise $1 million to help fund cutting-edge medical research. Restaurants will raise money in a variety of ways including donating a portion of lemonade sales, selling paper lemons and hosting a series of fundraising events in their neighborhoods. Guests can visit Applebees.com/AlexsLemonade to learn more, find participating locations or donate online to help Alex’s Lemonade Stand Foundation put an end to childhood cancer.
One in 285 children will be diagnosed with cancer by the time they turn 201 and yet pediatric cancer research is vastly and consistently underfunded. When one child is diagnosed with cancer, it touches their entire community. This is Applebee’s 14th year supporting Alex’s Lemonade Stand Foundation and helping neighborhoods and communities impacted by pediatric cancer. Go to Applebees.com/AlexsLemonade to watch a video that illustrates how guests’ donations have made an impact on the fight against childhood cancer and spotlights one childhood cancer hero who, like thousands of others, the Foundation helps every day.
“Since 2005, Applebee’s restaurants have raised more than $8.2 million for Alex’s Lemonade Stand Foundation, and we are driven to bring that total to more than $9.2 million this year,” said John Cywinski, president, Applebee’s. “Our franchisees and team members are incredibly passionate about Alex’s mission, and it’s wonderful to see everyone come together to support a cause that’s so important.”
Alex’s Lemonade Stand Foundation was established in 2005 to continue the mission of four-year-old Alex, who while fighting her own battle against cancer, set up a lemonade stand to help raise money for “doctors to find a cure” for all childhood cancers.
“Applebee’s continues to be a dedicated partner for the Foundation. With all of the work they’ve done over the years to help us in our goal to find a cure for pediatric cancer, they’ve become part of our family,” said Liz Scott, co-executive director, Alex’s Lemonade Stand Foundation and Alex’s mom. “We could not express how thankful we are for the role that Applebee’s team members and guests play in helping our Foundation find new cures and support our hero families.”
While campaign participation and activities vary by location, guests can support Alex’s Lemonade Stand Foundation in participating Applebee’s restaurants nationwide through Sunday, August 12. Here are some of the ways guests may be able to participate in their local restaurant:
- Purchasing lemon-shaped pin-up cards in $1 and $5 increments.
- Guests who donate $5 will receive a thank you card entitling them to a free lemonade or free kid’s meal during their next visit, or $5 off $25 at Applebee’s restaurants or online orders, from August 12, 2018 through September 30, 2018.
- Purchasing a Lemonade Quencher made with real fruit or other frozen or flavored Lemonade refreshment to have a portion of the proceeds donated.
- Participating in local events such as lemonade stands, golf tournaments, donation nights and more.
Visit Applebees.com/AlexsLemonade to find participating locations or to donate online to help Alex’s Lemonade Stand Foundation put an end to childhood cancer.
Applebee's Neighborhood Grill + Bar offers a lively casual dining experience combining simple, craveable American fare, classic drinks and local drafts. All Applebee's restaurants are owned and operated by entrepreneurs dedicated to serving their local communities, and offering quality food and drinks with genuine, neighborly service. Applebee's is one of the world's largest casual dining brands; as of March 31, 2018, there were 1,923 Applebee's franchise restaurants in all 50 states, Puerto Rico, Guam and 13 other countries. Applebee's is franchised by subsidiaries of Dine Brands Global Inc. [NYSE: DIN], which is one of the world's largest full-service restaurant companies.
About Alex’s Lemonade Stand Foundation
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $150 million toward fulfilling Alex’s dream of finding a cure, funding over 800 pediatric cancer research projects nationally. In addition, ALSF provides support to families affected by childhood cancer through programs such as Travel For Care and SuperSibs. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.
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Current Marketing for Applebee’s
Mackenzie Woods / 312.929.0518
Alex’s Lemonade Stand Foundation
1 Source: Cancer Facts & Figures 2014, American Cancer Society: http://www.cancer.org/research/cancerfactsstatistics/cancerfactsfigures2014/