Esurance Opens MLB Season with New Buster Posey Ad and Social Videos
Esurance enters its third year as the exclusive auto insurance partner of Major League Baseball
SAN FRANCISCO — April 5, 2017 — Today, Esurance debuted a new television commercial and social media campaign featuring Buster Posey, three-time World Series champion, four-time All-Star catcher, and Esurance brand ambassador. Posey takes the commercial into his own hands and steps in to give motivational pep talks in the social video series. Watch the first videos here: https://www.youtube.com/user/Esurance.
In the commercial “Buster’s in Control,” Posey takes control of the scene to make it just the way he wants it, creatively illustrating how consumers can get insurance that’s right for them and feel confident they’re making the right call with Esurance.
“Pep Talks with Buster” is a series of social videos featuring Posey giving pep talks to people having self-doubt in everyday situations, like changing a tire for the first time or installing a car seat. Buster perfectly delivers these “meeting on the mound” talks as a metaphor to the confidence boost customers feel with Esurance. From choosing coverage that fits, to settling claims quickly and efficiently, to feeling confident they’re properly protecting their cars, everyone can use a little pep talk sometimes.
“I always have a lot of fun working with the Esurance team and can relate to many of the situations in the social videos, especially installing a car seat for the first time,” said Posey. “We’ve built a great partnership over the past three years, and they have a product I know and trust for my family.”
Buster Posey gives motivational pep talks in social video series & takes control in new ad @esurance Tweet
In its third season as the exclusive auto insurance provider of Major League Baseball (MLB), Esurance will continue as the title sponsor of the all-digital Esurance MLB All-Star Game Ballot and the Esurance MLB Awards. The company will announce specific activations associated with the programs later in the season.
“This year, we’ll continue to provide fans unique access to content and experiences that bring them closer to the game they love. We’re also focusing on using creative, data-driven digital strategies to reach the baseball audience with effective, personalized messages,” said Nancy Abraham, vice president of integrated marketing communications at Esurance. “Through our MLB partnership we’re able to connect our brand with consumers through their passion points at relevant, timely moments throughout the year.”
The new Esurance MLB commercial will begin airing April 10 on sports cable networks and the “Pep Talks with Buster” series will be released on Esurance social media channels starting in May and throughout the 2017 season.
Buster Posey is represented by CAA Sports.
Esurance, insurance for the modern world®, provides auto, homeowners, motorcycle, and renters insurance direct to consumers online and over the phone. With an easy-to-use mobile app, helpful online tools like photo claims and Coverage Counselor®, and knowledgeable experts, Esurance is the smart choice for today’s web-savvy consumer. And as a member of the Allstate family, Esurance offers auto and home insurance with just a click, call, or tap away. For more information, visit esurance.com or call 1-800-ESURANCE (1-800-378-7262).
About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and the last decade includes all 10 of the best-attended individual seasons by fans in MLB history, with each regular season eclipsing the 73 million mark. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada, and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
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