SURVEY REVEALS ORGASM INEQUALITY IN CANADA: ONLY 24% OF WOMEN ORGASM EVERY TIME THEY HAVE SEX VS 61% OF MEN
Durex Calls on Canadians to Close the Gap with Education & Awareness Campaign: #OrgasmsForAll
MISSISSAUGA, ON, APRIL 19, 2017 - Durex®, the number one condom brand in the world and sexual well-being leader, has conducted a survey* to uncover the state of sexual satisfaction in Canada. As a result, Durex has launched the #OrgasmsForAll campaign to generate awareness and encourage conversation about the ‘orgasm gap’ that was revealed, and rally Canadians to join the movement for orgasm equality.
The survey showed that 61% of men compared to 24% of women orgasm every time they have sex. Perhaps more disheartening, 83% of women are content with how often they orgasm, suggesting that women accept the infrequency of their orgasms while the antiquated notion of male ‘pleasure privilege’ still prevails.
“We wanted to better understand what the sexual expectations of Canadian men and women are, compared to what is actually happening in the bedroom, and the discrepancies were significant,” said Yuwen Huang, Brand Manager, Durex Canada. “Inspiring #OrgasmsForAll, the campaign aims to reveal this ‘orgasm gap’ and reassure Canadians that everyone deserves to have an earth-shattering experience, every time, by educating about the realities of orgasms and how to achieve them more often.”
Amazingly, 94% of men think it’s important that their partner orgasm during sex, however 54% of women do not feel completely comfortable talking to their partner about how they can help them orgasm, a communication barrier that is a likely contributor to the issue.
To start the conversation, Durex has assembled the ‘O-Team’, a group of influencers who are helping to educate Canadians on improving their sex lives and increasing sexual satisfaction among women nationwide.
The campaign is supported by the launch of Durex Intense Orgasmic Range, featuring Durex Intense Orgasmic Gel. Created specifically for female pleasure, the product features DesireX Gel which is designed to increase sensation for an intensified sexual experience.
#OrgasmsForAll is a PR and social media campaign, launching April 19, 2017 and building up to an event in downtown Toronto. For more information, full survey results, or to get involved, visit www.Facebook.com/DurexCanada, www.Twitter.com/DurexCanada, www.Instagram.com/DurexCanada, https://www.multivu.com/players/English/8079251-durex-canada-orgasmsforall, and/or www.DurexCanada.com/Intense.
* Survey of 1,500 male and female Canadian adults, aged 18-55+ who are sexually active. Compiled in 2017 by Canadian consumer research agency Vision Critical/Matchbox. For full research information please contact Julia Des Islets of MAVERICK PR (firstname.lastname@example.org).
**New Durex Intense Orgasmic Gel is a clitoral stimulating gel that is designed for more intense orgasms. Just a few drops massaged onto the clitoris during foreplay and the special formula will bring sensual waves of warming, cooling or tingling sensations to her intimate areas, intensifying the sexual experience for you both. Durex Intense Orgasmic Gel is available at participating retailers for $23.99.
Durex® is the #1 sexual well-being brand worldwide. The brand not only produces condoms which exceeds global testing standards, but also offers pleasure gels, lubricants and personal massagers. With over 80 years of experience in the bedroom, Durex is dedicated to inspiring lovers to love sex safely. That is why Durex will never stop innovating with new products that enhance the sexual experience, helping couples get closer and go further together.
For more information, go to www.DurexCanada.com.
RB (formerly Reckitt Benckiser) is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.
With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French’s, Nurofen, Strepsils Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon.
For more information visit www.rb.com.
*RB is the trading name of Reckitt Benckiser group of companies