LOVE AT FIRST KISS; LOTTABODY®’S NEW SOCIAL EXPERIMENT VIDEO SHOWS HOW GREAT KISSES AND GREAT HAIR CAN CREATE UNFORGETTABLE MEMORIES
World’s Iconic Setting Lotion Brand Promotes #aLottaLove with Four Weeks of Giveaways
Jacksonville, FL – May 2, 2017: Hair and kisses have one thing in common; they are unforgettable when done right. Today, Lottabody® sets out to prove this claim with its memorable #aLottaLove digital campaign. #aLottaLove is a romantically charged video vignette highlighting the behind the scenes of ‘first kisses’ with complete strangers, prompting the question: “Would you kiss a stranger in the spirit of finding love?”
Awkward turned to awesome as pairs of strangers stood before the camera for the first time, nervously looking for any sign of connection with the person they would soon share a first kiss. Positive outcomes like holding hands, friendly smiles and spontaneous requests for more kissing time shows this social experiment brought strangers together in the most unexpected ways.
“Our customers have generally had positive, unforgettable experiences with our products, so it compelled us to look deeper into ways people unite based on experiences,” said Jolorie Williams Vice President of Multicultural Marketing. “The results were eye-opening and showed that we all desire acceptance and connection.”
The social experiment is the second installment to Lottabody®’s award-winning “#aLotta” campaign; last year’s #aLotta women’s empowerment theme encouraged women to fully embrace their unique attributes and inspire others to excel despite life's obstacles. The #aLotta campaign was awarded numerous industry accolades including ‘Best in Show’ honors for Online Video and Brand Awareness from the Atlanta Interactive Marketing Association.
Lottabody® enthusiasts are encouraged to join the conversation by watching the #aLottaLove video on our YouTube channel and telling us about ‘first kiss’ moments in the comments using the hashtag #aLottaLove. We are also celebrating #aLottaLove with four weeks of giveaways of Lottabody® prize packs. Participants must follow @LoveLottabody on Instagram and comment on our giveaway posts for a chance to win full-size Lottabody products and gifts starting today; two winners will be announced each week.
*NO PURCHASE NECESSARY. Void where prohibited. Open to 50 U.S. and D.C, 18+. Ends 5/29/17. See official rules for details: lottabody.com/alottalove-official-rules.
A styling favorite for years, Lottabody® provides hair care and styling product solutions at an affordable price for both consumers and professionals. In 2014, Lottabody® introduced a new range of styling products with coconut and shea oils designed to give women the freedom and flexibility to create beautiful, long-lasting looks for relaxed, natural and textured hair. The signature collection includes the STYLE ME Texturizing Setting Lotion, WRAP ME Foaming Mousse, CONTROL ME Edge Gel & Edge Gel Mini, SHAPE ME Custard Gelée, MOISTURIZE ME Curl & Style Milk, LOVE ME 5-n-1 Leave-In Treatment, the CLEANSE ME Co-Wash and now the new SLEEK ME Blowout Lotion and HYDRATE ME Moisturizing Shampoo & Conditioner. The professional line includes our concentrated Setting Lotion which is perfect for wet setting, blow styling or waving natural or relaxed hair. Items in the Lottabody® signature collection can be found at Wal-Mart, Family Dollar, Dollar General, Fred's Super Dollar stores, Sally Beauty Supply and in beauty and barber supply stores. For more information on Lottabody®’s complete product offerings, visit https://Lottabody.com. You can also join Team Lottabody on Instagram, Twitter and Facebook @LoveLottabody.