MARSHALLS REVEALS FALL 2017 STYLE SURPRISES
Retailer Identifies What Women Seek Today Across Fashion, Beauty and Home as Seasons Shift
FRAMINGHAM, Mass., Sept. 27, 2017
A recent survey from Marshalls found that 93 percent of women seek the thrill of the find while shopping and more than two-thirds of women surveyed believe they are better at creating their own styles than fashion experts. Today, Marshalls released its first-ever seasonal trend report revealing surprising finds across fashion, beauty and home décor. Download the Marshalls Fall Trends infographic
“Our ever-changing selection is built around style and surprise which allows us to infuse the fun of shopping into buying,” said Victoria Shonkoff, Marshalls vice president, marketing director. “We are excited about our first seasonal trend report because it provides a unique look at what’s trending today – from embellished denim to pumpkin décor. We take pride in keeping a pulse on the surprising finds our customer loves right now so she can always make current styles her own.”
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Celebrating detail, design and drama, this fall’s trends highlight American women’s desire to mix, blend and create unique looks. The experience begins at Marshalls stores with an ever-changing selection of high-quality styles at incredible prices.
Fall’s hottest fashion styles are in the details. From embroidery and statement sleeves to embellished denim, small touches really make a difference in fashion today. Women seek looks that skew masculine with moto jackets and military bottoms coming to the forefront especially as paired with feminine flourishes such as lace and ruffles. This fall, women are dressing up joggers to elevate stylish comfort with pieces like velvet booties and structured jackets.
Look for top trending colors to include jewel tones, peacock, black and gold as well as bold reds. As temperatures drop, fall fashion will boast a variety of patterns and textured layers in vests, colored denim and leather jackets. According to 79 percent of women surveyed, combining patterns and textures create the most stylish looks this fall.
Seasonally, earth-tone browns and greens with varying textures and tones are in demand while the classic nude and “no makeup” looks remain mainstays. This season, she is blending the classics with increased metallic tones such as subtle touches of copper and platinum.
With temperatures shifting, maintaining skin care is of utmost importance. Sixty-two percent of women claim nature-inspired ingredients will fill their cabinets to ensure glowing skin. Masks top this season’s must-haves, keeping skin hydrated and protected from wind damage and drier climates.
An overwhelming majority of women (72 percent) note they feel like fall has officially arrived when they put out the first pumpkin decoration in their home.
This season, pumpkin décor can match most any interior style. Orange pumpkins work for those who embrace traditional looks (31 percent) whereas rose-gold dipped or mixed-metal pumpkins may work well for those who lean more modern or contemporary (24 percent). Velvet and wooden pumpkins offer an added whimsical touch this season.
Autumnal pops of colors come to life in traditional harvest looks but this season, sage is the most notably on-trend accent color. Bringing richer hues and a modern yet earthy feel to the home, this hue elevates sophisticated fall styles, especially for those who plan to entertain. Casual elegance and comfortable richness are trends set to come to life in living spaces via varied textures, gold accessories, lighter-washed woods and galvanized metals.
Find inspiration for current looks and share your Marshalls finds using #MarshallsSurprise.
Marshalls is one of the nation's leading off-price family retailers with more than 1,000 stores spanning 46 states, the District of Columbia and Puerto Rico. Since opening its first store more than 40 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls shoppers can find a surprising selection of high-quality, on-trend brand name and designer merchandise for men, women and children, footwear, beauty, accessories and home merchandise - all at incredible prices.
The Marshalls survey was conducted by Wakefield Research among 1,000 nationally representative women ages 25-54 who have shopped retail in the last year but are not industry-affiliated, between September 14-21, 2017.
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