LAS VEGAS LAUNCHES FIRST-EVER VIRTUAL REALITY ART PROGRAM AT MIAMI ART WEEK
Vegas: Alter Your Reality artwork is now live in the Vegas VR app
LAS VEGAS – Last night (Wednesday, Dec. 6), the Las Vegas Convention and Visitors Authority (LVCVA) debuted the first and only destination virtual reality art program, Vegas: Alter Your Reality (VAYR). The event took place at Wynwood’s Zadok Gallery during Miami Art Week with The Venetian Las Vegas. Powered by Samsung Gear VR, the VAYR installation will be free and open to the public, Dec. 7 - 9 from 1 - 9 p.m. daily.
“Capturing Las Vegas in photos and videos never tells the whole story, which is why we created the first-ever destination VR art program,” said Cathy Tull, senior vice president of marketing at the LVCVA. “By debuting at Miami Art Week, we are able to showcase creative technology to remind visitors of the adventures and experiences that await them in Las Vegas.”
An innovative marketing concept that unites virtual reality and technology with art and travel, VAYR showcases Las Vegas in a unique and artistic way by featuring the work of five international artists including: Adhemas Batista, Brazil; Beeple, U.S.; FAFI, France; INSA, U.K.; and Signalnoise, Canada.
“I’ve done animations and various projects, but for the first time I was able to be immersed in and experience my art, which is something great that I’ve never felt before,” said Batista. “Many brands are afraid to experiment with new technology, but Las Vegas went for and it shows the brand’s dedication to evolving, as well as its appreciation of art and media.”
@Vegas launches virtual reality art program, Vegas: Alter Your Reality during Miami Art Week #VirtualVegas Tweet
During the debut, the brand created an interactive and immersive experience for guests, while staying true to its playful nature by incorporating elements of discovery and indulgence. Curious visitors flocked to the gallery, which consisted of five rooms, each designed to reflect the standout elements and artistic styles of the individual narratives including oversized, neon palm trees, black and white-striped tunnels, LED walls and glittering signs. The multi-sensory Las Vegas experience was topped off with a taste of some of the city’s finest handcrafted cocktails and late night bites from The Venetian Las Vegas, which included Mercato della Pescheria’s tableside tiramisu, a crowd favorite, and The Dorsey’s signature Penicillin, a mix of scotch, fresh lemon, ginger and honey. Moving to the sounds of a Las Vegas-inspired DJ set, guests ranged from art critics and digital gurus to seasoned travelers and socialites.
The VAYR content pieces were created following individual visits to Las Vegas, where each artist experienced the vast array of activities the “Entertainment Capital of the World” has to offer – from strolling the iconic Strip to exploring Downtown and beyond. Each artist created individual storyboards that underwent skilled editing and animation, with the final product being five, two to three-minute virtual reality content pieces that possess the style and interpretation of the individual artist. Using the most cutting-edge technology on the market, VAYR is among some of the world’s best virtual reality programs as one of the most visually cinematic 360-degree experiences.
For those unable to visit the Miami Art Week instillation, the VAYR artwork is now live in the Vegas VR app, which is free and available for download on iOS and Android platforms. In the coming months, the brand will also announce future VAYR events taking place in various cities around the globe in 2018.
For more information, to watch an exclusive VAYR video or to book a Las Vegas adventure, visit www.visitlasvegas.com/alteryourreality.
ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With nearly 150,000 hotel rooms in Las Vegas alone and more than 11 million-square-feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever increasing numbers of leisure and business visitors to the area. Download the virtual reality app, Vegas VR, to experience Las Vegas from your iPhone or Android by visiting http://www.vrtv.vegas/. For more information, go to www.lvcva.com or www.visitlasvegas.com.
Allie Edwards, R&R Partners