JOHN FRIEDA® HAIR CARE AND TINASHE CELEBRATE THE ICONIC FRIZZ EASE® COLLECTION
(New York, NY, December 7, 2017)
Platinum-selling singer, songwriter, and producer Tinashe has been the face of the Your Hair Talks, Make A Statement campaigns created by John Frieda® Hair Care since its launch. This week, in a celebration of the campaign and iconic Frizz Ease® line, John Frieda® Hair Care and Tinashe hosted an exclusive cocktail party at the Jeremy Hotel in Los Angeles for influencers and media.
The John Frieda® Frizz Ease® range has been the go-to products for women looking to eliminate frizz and flyaways for over a quarter of a century. Before the John Frieda® Hair Care experts launched the best-selling Frizz Ease® Serum, women who battled frizz had no help and nowhere to turn. Today, the John Frieda® Frizz Ease® Collection has revolutionized the anti-frizz category, expanding into a full arsenal readily available to women to enhance curls, smooth strands and create bouncy, frizz-free waves—no style is out of their reach.
Tinashe mingled with guests and shared her personal relationship with the cult-classic products. “I love experimenting and transforming my hair to represent different aspects of who I am,” says Tinashe. “The Frizz Ease® line has been a staple in my closet for so long and I’m happy to show how these products have been my statement-makers over the years.”
John Frieda® Hair Care recognizes that like Tinashe, for women, hair is a form of self-expression, a reflection of their personalities and power. The Your Hair Talks, Make A Statement campaign built a community of empowered and self-assured females who all have something to say. “This campaign is all about individuality. It is about telling your own unique story and celebrating the things that make you stand out,” says Heather Warnke, Director of Marketing, Kao USA. Award-nominated country singer Cam and JOSEPH sisters Natalie Schepman, Allison Closner and Meegan Closner are among the bold women who identified with the message and joined the community.
Fans can share their own hair story on social media using the hashtag #YourHairTalksMakeAStatement, and visit The Hub to uncover exclusive content from top influencers and other rising superstars.
ABOUT KAO USA INC.
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban® antiperspirant deodorants and Total Refresh® Cooling Body Cloths; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® Frizz-Ease®, Luxurious Volume®, Sheer Blonde®, Beach Blonde®, Brilliant Brunette®, Radiant Red® and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.
Media contact information:
Lauren Donner / Lindsay Boos at Tractenberg & Co 212.929.7979