kaia gerber fronts new marc jacobs beauty campaign for velvet noir major volume mascara
san francisco, ca (january 9, 2018) – marc jacobs beauty launches a new campaign featuring kaia gerber for the brand’s velvet noir major volume mascara. the images will appear in 50,000 special subscriber issues of vogue’s march 2018 issue. they will also be leveraged throughout 2018 across all media platforms.
a second set of images from the shoot will be released later this spring with a focus on marc jacobs beauty fragrance.
taken backstage at the marc jacobs spring/summer 2018 runway show in september 2017, kaia wears the yellow finale gown with a black satin turban from the spring collection, with makeup by diane kendal featuring velvet noir major volume mascara. images were shot by liz collins and styled by elissa santisi, with creative direction by katie grand and hair by guido palau.
kaia gerber joined marc jacobs beauty in spring 2017, and is among iconic women such as jessica lange, edie campbell, winona ryder, aya jones, and adwoa aboah, who have previously and/or continue to serve as faces of the brand.
marc jacobs beauty velvet noir major volume mascara ($26 USD) is available on marcjacobsbeauty.com and sephora.com, and is available in stores at sephora, select marc jacobs stores, neiman marcus, and bergdorf goodman.
about marc jacobs beauty:
as with his fashion, marc’s rule-breaking creativity is at the heart of his makeup vision. for marc, getting it right involves a little bit of wrong. he inspires you to push the boundaries and create your own style. so indulge in his exquisite textures, take liberties with his provocative shades, and play with his daring designs.
marc redefines beauty as imperfectly perfect. “i see beauty in many things and i am attracted to all sorts of imperfection, to style, to confidence or experimentation. it’s unexpected and surprises you.” inspiration stems from the spirit of a girl and her makeup ritual. “i think the idea of transforming into this person you want to be, is a lot of fun…it’s the idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”
san francisco-based kendo (part of the lvmh group, the world’s leading luxury products group) focuses on the development of global beauty brands. through original concepts, collaborations and acquisitions, kendo brings to market fresh, relevant and innovative brands. the kendo team blends product development, marketing and operations expertise to redefine the beauty landscape with brands including marc jacobs beauty, kat von d beauty, fenty beauty by rihanna and more. today, brands within the kendo portfolio are distributed in 24 countries.