Kellogg Launches its First Digital Food Drive on Amazon for World Food Day, Making it Easier Than Ever to Help Feed People in Need
Simply click, ship and donate Feeding America’s 10 most essential foods to local food banks
BATTLE CREEK, Mich., October 15, 2018 / PRNewswire / – Facing new evidence from the Food and Agriculture Organization of the United Nations (UNFAO) that world hunger continues to rise1, Kellogg today announced a new campaign that will make it easier for people to fight hunger by donating 10 foods hungry families request most, to Feeding America® food banks across the U.S.
In a world where we produce enough food for everyone, how can more than 820 million people, or one in nine, struggle with hunger1?
The answer, according to Matt Knott, Feeding America President, lies in our ability to get the right foods in the hands of the people who need it most.
“We don’t always receive enough of the critical food items people need to put well-balanced meals on the table for themselves and their families,” said Knott. “Protein, grains and produce are among the items most needed, but not always what is donated. Feeding America and our network of member food banks work tirelessly to help people access the nutritious food they need to thrive and through our partnership with Kellogg – and their new campaign on Amazon – we can provide more nutrient-rich food to children and families in need.”
Beginning on World Food Day, October 16, and running through Giving Tuesday, on November 27, people can easily “click, ship and donate” these non-perishable grocery items to a Feeding America location using a special Kelloggs.com/FightingHunger donation page.
“Kellogg is a company with a heart and soul, and we are committed to making sure people have the foods they need to flourish and thrive,” said Kris Bahner, Kellogg Company Senior Vice President, Global Corporate Affairs. “We’re excited to leverage e-commerce to create this opportunity for people to easily join us in providing not only more food, but the most needed foods. Together we can make a significant difference in the lives of children and families.”
Throughout Kellogg’s campaign, from October 16 through November 27, people can donate any of the following most-needed items to a participating Feeding America food bank location:
- Canned proteins (tuna, chicken, beef, turkey)
- Canned or boxed meals (soups, stews, ravioli, mac & cheese)
- Canned vegetables & fruit
- Cereal (hot & cold)
- Dried beans
- Peanut butter and nut butters
- Dry or canned pasta
- Pasta sauce
- Shelf stable milk
Kellogg’s new online food drive on Amazon.com makes it easier than ever to donate food to people in need. Visit www.Kelloggs.com/FightingHunger to “click, ship & donate” to a local @FeedingAmerica food bank. #BetterDays Tweet
This creative program addresses the important challenges food banks face — getting food to people in need and making sure pantries receive the right foods to make the greatest impact. To further demonstrate the company’s ongoing commitment to hunger relief, Kellogg has set a goal to donate 1.5 million servings of food, to food banks around the world through employee-led meal-packing events and numerous food drives.
Each year, the Food and Agriculture Organization of the United Nations recognizes World Food Day and focuses on efforts to support food security and rural development. During World Food Day 2017, Kellogg donated more than 1.1 million servings of food, and 539 employees volunteered 1,388 hours at events supporting 38 food banks in 22 countries. This work supports the company’s Breakfasts for Better Days™ global signature cause platform, addressing food security and creating three billion Better Days by the end of 2025. Overall in 2017, Kellogg donated 570 million servings of food and created more than 637 million Better Days.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 46 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger.
1 2018 The State of Food Security and Nutrition in the World, Food and Agricultural Organization of the United Nations
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