KAT VON D BEAUTY CELEBRATES SELF-EXPRESSION AND POSITIVITY
WITH KAT VON D X DIVINE COLLECTION
San Francisco, CA (February 22, 2018) –The KAT VON D x DIVINE Collection is a symbol of self-expression, artistry and positivity, celebrating Divine, the beauty of a true original. Divine is an iconic drag queen and entertainer, and one of Kat’s muses. Known for his larger-than-life persona – and the makeup to match! – Divine embraced his authentic self with unwavering confidence. Divine’s makeup is so iconic that it has been the inspiration for movies, cartoons, actors and performers globally. Today, Divine’s legacy continues to inspire. Available for a limited time only beginning February 14th on Katvondbeauty.com, February 17th on Sephora.com, and March 2nd in Sephora stores. #Vegan! All products are 100% Cruelty Free and vegan. Made with love, not animals.
“Divine Official Enterprises, LLC is excited to be working with Kat Von D Beauty on this collection. Divine and Kat connect on so many levels. From artistry, fashion, and makeup, to a genuine love for animals and music. Kat and Divine embody beauty, glamour, and attitude, which is reflected in this collaboration that makeup wearers and cosmetics junkies everywhere will find irresistible.” – Noah Brodie, CEO, Divine Official Enterprises, LLC @divineofficial
KAT VON D x DIVINE I Am Divine Eyeshadow Palette Limited Edition ($38 USD)
This 8-pan eyeshadow palette features high pigment matte, shimmer and metallic shades inspired by Divine’s famous look, with a selfie-friendly cover design: Hold the palette over your eyes, snap a selfie! Shades include: Babs, Hard Magic, Baltimore, Waters, Filthy, Pink Flamingos, Female Trouble, and Hairspray.
KAT VON D x DIVINE I Am Divine Studded Kiss Lipstick Limited Edition ($19 USD)
Kat also created a never-before-seen nude shade of Studded Kiss Crème Lipstick, called Divine, in collectible neon green studded packaging, that delivers luxuriously rich texture and intensified color payoff with Kat’s signature long wear.
Get The Look and Get Inspired:
For the campaign (shot on Divine’s birthday), each of the 4 KVDB Artistry Collective Artists transformed Kat and her 3 muses to Divine-inspired icons for the KAT VON D x DIVINE campaign: transformation and makeup artist Timothy Hung, character stylist and YouTuber Bejean, and 14-year-old skater, surfer and drummer Max Morse.
“I’ve always been a huge Divine fan. He was so iconic and so ground-breaking, especially for the time that he was around because he was not only breaking barriers in the regular world just being openly gay, but in the drag world as well. He made people question the conventional idea of beauty and he made something that could be scary to most people very appealing. That’s so powerful.” – Kat Von D
“I love the idea of changing myself into different characters to express myself freely, differently, and artistically.” – Timothy Hung
Timothy was excited to pay homage to Divine. He especially loved working with Kelseyanna Fitzpatrick for his Divine transformation as she was one of his past students!
*MUA Trick from Timothy: Use “Bisque” (orange undertone) from the Kat Von D Beauty Crème Contour Palette to cover a beard!
“I truly love people like Divine for giving me the opportunity to be who I am and stand in my truths. I also love Kat Von D Beauty because it caters to everyone. In fact, it was one of the first brands that had foundations in my shade.” – Bejean
Bejean was tapped for the campaign by Kat via Instagram, and he was delighted to say the least.
14-year-old Max Morse met Kat when she tattooed his father, Toby Morse, a motivational speaker best known as the vocalist for punk rock band H20 and Hazen Street. Max and his mom watched Divine’s movies when he was a child.
“He (Max) doesn’t care, just like Divine didn’t care what people thought, and that’s how we are trying to raise him. Just be yourself, don’t be a follower, be a leader.” – Toby Morse, Max’s Father
“As soon as the makeup went on, it was like POOF! He was in the mirror, striking poses.” – Moon Morse, Max’s Mother
Contact (US Press):
|Sheiva Shideh, BOLD PR||Morgan Gerard, BOLD PR|
|646.214.5727 x119||646.214.5727 x113|
ABOUT KAT VON D BEAUTY: LONG WEAR. HIGH PIGMENT. FULL COVERAGE.
Kat Von D Beauty was created and launched in 2008. Inspired by the inks of her world-famous tattoo shop, High Voltage Tattoo, Kat created an unstoppable, beloved makeup brand that specializes in long wear, high pigment, and full coverage beauty products that empower you to unleash your inner artist.
In her nonstop pursuit of creating the most perfect beauty products you’ve never imagined, Kat Von D tests and wears everything she makes, drawing endless inspiration from her experience as an artist, tattooer, musician, animal-rights activist, social media leader, and creator. Praised and cherished for her artistry, authenticity, innovation, and quality obsession, Kat Von D is one of the fastest-growing beauty brands in the industry.
As a passionate animal-rights activist, Kat Von D is committed to ensuring 100% Cruelty Free beauty and 100% Vegan makeup within her line. In recognition of her work, Kat was the recipient of the Animal Rights National Conference’s Celebrity Animal Advocate Award and named Vegan Celebrity of the Year in 2017. Kat Von D Beauty has twice been awarded Best Cruelty-Free Cosmetics Company by peta2 in their Annual Libby Awards.
Kat Von D Beauty is distributed in 35 countries across North America, Latin America, Europe, South East Asia, Australia, the Middle East, Scandinavia, the United Kingdom and Ireland -- exclusively at SEPHORA, Naimies, Debenhams and www.katvondbeauty.com.
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global powerhouses. The portfolio consists of Kat Von D Beauty, Marc Jacobs Beauty, OLEHENRIKSEN, BITE Beauty and Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 35 countries worldwide.