Global leading smart home solution platform Haier to Bring A New Era of Smart Home Solutions at 2018 AWE
New Smart Home Strategy Connects All-scenario Household Appliances
SHANGHAI, Mar. 14th, 2018 -- Haier, the world’s No.1 appliance brand, has unveiled an innovative all-scenario Smart Home Solution (the “Solution”) and demonstrated three service platforms at the 2018 Appliances & Electronics World Expo (2018 AWE). These new products will allow users around the world to customize smart home solutions that best suit their unique needs.
Centered around the four most important physical spaces in the home – living room, kitchen, bathroom and bedroom – and providing seven comprehensive solutions –air, water, clothes care, security, voice control, health and information – which can all be set based on an individual user’s needs – the “N” factor – Haier’s new “4+7+N” concept is the first user-centered, customizable smart home solution in the industry.
“By integrating sales, data analysis, decision-making and individualized product and service solutions, we are leading the way in producing a new generation of household appliances that cater to every users’ needs.” said Dr. Zhao Feng, Vice President and CTO of Haier Home Industry Group.
Haier has applied the Solution to revolutionary products across 10 categories that cover important appliances such as refrigerators, washing machines and air conditioners, allowing customers to purchase all the appliances they need in one trip.
All of Haier’s household appliances have been designed on Haier’s upgraded 3D cloud design platform, which provides a variety of styles to choose from. Customers can experience and purchase the Solution and related household appliances through all available sales channels including Haier’s 30,000 stores. The company will map out 6,000 smart home experience centers in 2018 as well as create online experience centers on ShunGuang and other e-commerce platforms.
“Haier is not only introducing groundbreaking products and solutions for the international market, but also actively promoting progress in the industry,” Wang Ye, Vice President of Haier Home Industry Group and General Manager of Advanced Innovation Center said.
On December 6, 2017, the New Standards Committee (NesCom) of the Institute of Electrical and Electronics Engineers (IEEE) passed a proposal from Haier to draft a general requirements standard for large-scale customization, the first Chinese company to do so in the history of the IEEE.
Haier, the world’s No.1 Major Appliances brand with a 10.5% volume market share. (Source: Euromonitor International Limited; volume sales in units based on 2017 data). Currently, the Group’s brands include Haier, Casarte, Leader from PRC, GE Appliances from U.S, AQUA from Japan, Fisher & Paykel from New Zealand. Each brand has its own market position and provides smart home experiences for users. Haier Group boasts 66 trading companies, 10 R&D Centers, 108 manufacturing bases and 24 innovative industrial parks with more than 73,000 employees across the world. Haier Group builds a global selling network comprised of 143,300 sales outlets spanning more than 160 countries. The Haier Group’s global revenues of 2017 were 241.9 billion RMB, with year-on-year growth of 20%. Haier is today the world’s leading brand of major household appliances and is now transforming from a traditional manufacturer to an open entrepreneurship platform. Haier will extend its ecosystem to social networks and community economies while building the smart home ecosystem, continuously enhancing the user value of Haier products and services, to provide interconnect smart home experiences and qualified products globally. For more information, visit: http://www.haier.net/en/
Haier Home Appliance Industry Group PR Office
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