SOCAP Webinar - Consumer Personalization and the Impact on Customer Care
One of the hottest dynamics technology is bringing to the customer journey is the ability to mass personalize relationships across millions of customers. From the consumers viewpoint, they have a hunger to be known and treated uniquely by the brands they do business with. If an organization does not have the ability to gather data and customize relationships, they will “spray and pray” their marketing and customer care hoping to make as many happy as possible. This is not a good long-term strategy because too many consumer products companies are personalizing customer relationships, and this is training customers on what is possible.
In a webinar on July 12, 2018 (2-3pmET), international speaker and technology consultant Scott Klososky (also a former keynote speaker at SOCAP annual conferences) will be sharing a vision as to how personalization will progress as a customer journey tool, and the ultimate impacts on the customer care market. Register today to learn how you and your organization can benefit from leveraging data and personalization to delight and retain customers who reach out for help.