JUST TAKE IT ALL OFFINTRODUCINGBioré® Cleansing Micellar Waters to Clean and Purify Pores
JUST TAKE IT ALL OFF Introducing Bioré® Cleansing Micellar Waters to Clean and Purify Pores
Because Makeup Takes Work, Work, Work, Work, Work: Perfecting a cat-eye liner and that bold lip stain is challenging enough — removing your makeup shouldn’t be. You need a gentle, but efficient cleanser/makeup remover that leaves skin feeling so fresh and so clean.
The Solution: Micellar Cleansing waters that say “Bye, Girl!” to makeup without agitating your skin — no rubbing, no rinse and no residue. NEW Bioré® Cleansing Micellar Waters gently take it all off while cleansing and purifying your pores — no sink necessary. These no-rinse micellar formulas utilize innovative Japanese technology to dissolve makeup while removing dirt and oil from pores. With each application, skin is left seriously clean, refreshed, and residue-free, without the aggressive rubbing typically needed to remove stubborn makeup. Even your favorite waterproof mascara comes off in the blink of an eye.
There’s Something in the Water. Because Bioré® Cleansing Micellar Waters leverage Japanese technology they are uniquely different. Unlike other micellar waters, the Bioré® formulas have been designed with a higher concentration of micellar cleansing agents, giving the formula maximum cleansing ability. These innovation micellar waters feature a splash of color too — the charcoal formula is a detoxifying black hue and the baking soda formula refreshes in a blue shade. The formula glides on smoothly, gently removing make-up, dirt, and oil with low friction. Proprietary ingredients and technology, combined with hard working ingredients like Baking Soda or Charcoal, provide a one-ofa-kind cleansing experience with every use. Experience the genius of Japanese beauty innovation with Bioré® Cleansing Micellar Waters — built for comfort, speed and efficiency. Would you expect anything less from Japanese beauty?
NEW Bioré® Micellar Waters for oily and combination skin:
Bioré® Baking Soda Cleansing Micellar Water: in a refreshing blue shade formulated for combination skin, to condition, smooth, and balance the skin.
Bioré® Charcoal Cleansing Micellar Water: in a detoxifying black hue formulated for oily skin, it absorbs excess oil and leaves skin mattified.
How to Use: Simply swipe on with a cotton pad to remove impurities, no rubbing or rinsing necessary.
Wet a cotton pad and wipe all over the face until skin is completely clean.
To remove stubborn eye make-up, hold the pad over closed eyes for a few seconds, and then just swipe away.
Where to Find Them: Bioré® Cleansing Micellar Waters are available for $6.99 in June 2018 at select food, drug and mass merchant stores. For more information, visit www.biore.com
The Experts Behind It: Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban® antiperspirant-deodorants and Total Refresh® Cooling Body Cloths; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda® Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair®, Luminous Glaze Clear Shine Gloss, Precision Foam Colour and Colour Refreshing Gloss. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.
For More Information, Product Images or Samples: Meredith Cammaker/Jacqueline Meluso | Tractenberg & Co. | 212.929.7979