New products from General Mills are there for “those moments”

Lineup of new foods announced

Minneapolis, Minn. July 10, 2018 — The new product lineup that General Mills announced today is all about “capturing the moment.” The company has foods which span the globe, for everyone, at any moment of the day.

“We’re thinking bigger about unmet needs that people might have when it comes to their food choices,” says Jodi Benson, chief Innovation, Technology and Quality officer at General Mills.

The list of new foods includes those that are suited for moments where people are looking for foods that are rich in nutrients. There are also quite a few new items that are high in protein and low in sugar.

“What people need out of their food moments varies from person-to-person,” says Lanette Shaffer, a senior Innovation, Technology and Quality director at General Mills. “For some, convenience is key. For others, diet or allergy restrictions play a main role in food choices. And in some cases, the need is simply to fulfill the craving for a delectable treat. Our new product lineup fulfills each of these needs.”

EPIC Performance Bars crafted with six simple ingredients, including cage-free egg whites, are a great option for people looking for ways to refuel after a workout.

Prefer yogurt to a bar? The new YQ by Yoplait uses ultra-filtered milk to make a higher protein, lower carb solution.

Whether you're shopping in the aisles of a grocery store or through an online retailer, General Mills has a product to fit your food need at any moment throughout the day.

Learn more about General Mills' latest new product launch: https://blog.generalmills.com/2018/07/our-new-products-are-there-for-those-moments/

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