TORONTO, July 18, 2018 - Shoppers Drug Mart, Canada’s leading beauty and pharmacy retailer, today unveiled a new e-commerce platform that brings together a wide selection of the company’s mass market cosmetics with an already vast range of luxury beauty products. The new site—shoppersdrugmart.ca/beauty—is the country’s largest online beauty shopping destination, providing Canadian shoppers with hundreds of mass and luxury private label and international beauty brands.
“Canadians look to us every day for beauty products, tips and inspiration. Our goal is to provide them with an amazing, convenient experience wherever they want to shop with us,” says Kelly Jessop, Vice President, Mass Beauty, Shoppers Drug Mart. “In addition to providing the best selection of top and on-trend beauty products from Canada and around the world, Shoppers now brings together the largest assortment of mass and luxury beauty products in a single online destination, making it easier for Canadian shoppers to find their favourite beauty products and discover new favourites.”
The largest shoppable beauty assortment available online in Canada
An extensive catalogue of both mass and prestige beauty products, now with a wide range of mass market cosmetics, skincare, hair colour and wardrobe accessories previously only available in store
The convenience of 24/7 shopping
The ability to earn and spend PC Optimum points with online beauty purchases
Free shipping with minimum purchase of $50
Free returns in store
Free samples (prestige purchases) and Gifts with Purchase
“Shoppers Drug Mart has fine-tuned the online beauty shopping experience by designing a platform for shoppers who are already purchasing both luxury and mass market beauty products, now giving them access to unsurpassed product selection and creating an easy and enjoyable way to do it anytime from where they live, work or play,” says digital trends expert Amber Mac. “Top in-store benefits, such as loyalty points and free returns, are seamlessly integrated while smart new features will noticeably elevate the beauty shopping experience for Canadians.” Such features include a faster, simplified single-page checkout that offers the option to pay with Visa Checkout or Masterpass, an easier and more intuitive sample selection process at checkout, and an enhanced site design showcasing new brands and top trends.
“This initiative is driven by our customers who have asked us to make Shoppers Drug Mart’s mass market beauty assortment more accessible online,” says Jeremy Pee, SVP, eCommerce, Loblaw Companies Limited. “With the vast majority of our existing online customers buying both prestige and mass beauty in store, and nearly 60 percent of Canadian women shopping online for beauty products*, Shoppers Drug Mart is positioned to deliver the most comprehensive and convenient online beauty shopping experience in Canada.”
*Source: Beauty Landscape Study, November 2016
About Shoppers Drug Mart Corporation:
Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,300 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns 46 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and four luxury beauty destinations operating as Murale. As well, the Company owns and operates 43 corporate Shoppers Home Healthcare stores, two new Wellwise by Shoppers Drug Mart stores and an ecommerce site Wellwise.ca, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Pharmacy Limited., a provider of pharmaceutical products and services to long-term care facilities. Shoppers Drug Mart is an independent operating division of Loblaw Companies Limited.