GAC Motor Upgrades Corporate Culture to Celebrate A Legend Ten Years in the Making
GUANGZHOU, China, Aug. 28, 2018
GAC Motor, China’s leading automaker, released a new brand image and corporate culture for the company’s decennial celebration. The new vision, which aims to highlight the aspirations of one of China’s leading auto brands as it begins to embark on its next stage of development.
“Achieving great progress in business not only depends on high-quality products and brand strength but also in the guidance of corporate culture,” said Yu Jun, President of GAC Motor. “Therefore, GAC Motor upon celebrating its 10th anniversary has decided to update our image with a new brand slogan and a renewed effort to upgrade our corporate culture. Aiming to further, empower, motivate and inspire our workforce to ensure our continued long-term development into the next decade.”
The new corporate culture, termed “The Road to Greatness”, will be based upon the company’s belief that ‘if everyone dares to pursue greatness, the world would be a better place’. It will also incorporate a new ‘personality’ for the brand, which will include the key qualities of intelligence, determination,persistence and innovation under a new brand slogan: “Dare to Dream, Have Courage and Keep Striving”. By embracing this new corporate culture, GAC Motor will ensure that it remains true to its ideals of developing original products and “having no fear in the face of difficulties” as it aims to create the “world’s car”.
“The new corporate culture aims to incorporate humanity, credibility, and creativity,” Yu Jun added. “Over the next ten years, GAC Motor under our new corporate culture, will aim to put talents, consumers, partners and the community first. Respect each other and each other’s culture, uphold honesty and strive forward as we take innovation as the primary driver of growth.”
With the mission of creating an enjoyable life of mobility for all, GAC Motor, for the first time in its history, will introduce a set of guiding principles under the acronym “GREAT”, representing: Glory to all; Reject the conventional path; Embrace a higher purpose; Adopt a practical attitude; Transcend the highest standards, and Strive for progress. Under these principles over the coming years, GAC Motor will extend itself to building a world-class brand and a global company.
About GAC Motor
Founded in 2008, Guangzhou Automobile Group Motor CO., LTD (GAC Motor) is a subsidiary of GAC Group which ranks the 202nd among the Fortune Global 500 companies. The company develops and manufactures premium quality vehicles, engines, components and auto accessories. GAC Motor has now ranked the first among all Chinese brands for five consecutive years in J.D. Power Asia Pacific's China Initial Quality Study SM (IQS), demonstrating the company's quality-centric strategy from innovative research and development (R&D), manufacturing to supply chain and sales & services.