The Dove Self-Esteem Project And Shonda Rhimes Team Up To Launch Girl Collective: An Unprecedented Sisterhood Of Women And Girls On A Mission To Raise The Self Esteem Of The Next Generation
9 In 10 Girls Read Comments Critiquing A Girl’s Looks Each Month – This International Day Of The Girl, Dove, Shonda Rhimes, SZA, Jazz Jennings, Aerie, And More Body-Positivity Champions Are Rallying Together To Empower Girls To Be In Control Of Their Own Confidence And Happiness
ENGLEWOOD CLIFFS, NJ (October 10, 2018) – From a young age, outside voices such as school dress codes and harsh comments from peer groups influence how girls feel about their appearance. While girls today are strong and resilient, these comments still have a negative impact on her self-esteem and make her less likely to participate in things like trying out for sports or raising her hand in class. It’s time for her to hear something different. Dove and Shonda Rhimes have teamed up to launch the Girl Collective, a multigenerational sisterhood created to build confidence and challenge beauty stereotypes through honest, authentic and practical conversations shared between women and girls. The Girl Collective is powered by the Dove Self Esteem Project which has been hosting self-esteem workshops in schools and providing at-home self-esteem materials and exercises since 2004. Now, with the Girl Collective, these self-esteem experiences from Dove can continue to spread and support girls and women everywhere.
Inaugural members of the group include Shonda Rhimes, Musician SZA, Transgender Activist Jazz Jennings, intimate apparel brand Aerie, Viral Dance Group Syncopated Ladies, and many more powerful and inspiring voices.
“Six in 10 girls believe that to do well in life they have to look a certain way and that just shouldn’t be,” says Shonda Rhimes who has been working with Dove for two years as Chief Storyteller in an effort to ensure every woman and girl sees herself represented in media and culture. “Last year I participated in my first-ever Dove Self-Esteem Workshop and I was inspired by the power of women and girls connecting to tackle issues that impact so many of us. I’m proud to be a part of this remarkable community which illustrates the magic we can unlock when we work together to inspire change and build confidence.”
Girl Collective IRL: Content Creators, Actresses, Influencers & Musicians Bring the Collective to Life
Dove marked the launch of Girl Collective with an electrifying super-event in Los Angeles on Saturday, October 6 – the largest convening of its kind in the brand’s history. Hundreds of women and girls attended a series of powerful social conversations inspiring everyone to take action to raise self-esteem, all powered by Dove Self-Esteem Project accredited curriculum.
- More Like Me: Chief Storyteller Shonda Rhimes participated in a stimulating panel with powerful young women about expanding representation. Shonda urged women and girls to remember they are the main character of their own story, encouraging them to claim their power and begin defining beauty for themselves.
- Skin Deep: Musician SZA and Dove Self-Esteem Educator Dre Brown explored the relationship our culture and ethnicity play in defining our beauty identities. SZA encouraged girls to create their own beauty standards rather than subscribe to someone else’s.
- Girl Redefined: Transgender Activist Jazz Jennings joined Sexuality & Relationship expert Dr. Logan Levkoff to challenge ideas of gender, beauty and femininity to create new appreciation for and acceptance of beauty that is fluid. Through examples of her own journey, Jazz’s helped the collective understand that they have the power to create their own reality.
- From “the Gram” to the Ground: With a shared mission of helping girls develop a positive relationship with the way they look, Aerie teamed up with Dove to join Girl Collective along with #AerieReal ambassador and former Fashion Editor Lauren Chan and provide actionable ways girls can be body positive champions in their schools and communities.
Check out more inspiring highlights, including the full panel discussion, from the Dove Girl Collective event here.
Girl Collective in Schools Across the US
On International Day of the Girl, October 11, 2018, Dove is bringing Girl Collective to schools across the country. Teachers from across the US attended the super-event and received accredited Dove Self-Esteem Project training that they can bring back to help the young people they serve in their schools every day.
“We launched the Dove Self-Esteem Project in 2004 with the intent of helping the next generation develop a positive relationship with beauty and provide parents and mentors the resources to impact the self-esteem of the girls in their lives,” said Amy Stepanian, Director of Marketing at Dove. “Since then, we are immensely proud to have reached more than 20 million young lives with self-esteem education and are working to reach 40 million by 2020. With Girl Collective, we’re excited to offer an always-on, evolving resource for real women and girls to explore the issues that inhibit self-esteem and collaborate to find solutions and inspire one another.”
Join the sisterhood today at Facebook.com/groups/DoveGirlCollective to share honest, authentic and practical advice and co-create real solutions that can ensure girls are in control of their own confidence and happiness.
Dove®, manufactured by Unilever, is the No. 1 dermatologist recommended personal wash brand nationwide. One in every three households uses a Dove® product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, hair care, styling aids and Dove® Men+Care™, developed specially for men. Dove® is available nationwide in food, drug and mass outlet stores.
Aerie is a lifestyle brand offering intimates, apparel, activewear and swim collections. With the #AerieREAL movement, Aerie celebrates its community by advocating for body positivity and the empowerment of all women. Aerie believes in inspiring customers to love their real selves, inside and out. Retouching free since 2014. Visit www.aerie.com to learn more. Let the Real You Shine.™
Sherria Cotton / Edelman