LISTERINE® Launches New Oral Care Category, Introducing An Innovative Way To Get A Whole Mouth Clean Feeling On-The-Go
LISTERINE® fresh breath – no sink required.
SKILLMAN, N.J., Oct. 25, 2018 – Not near a sink? No problem. LISTERINE® is introducing a game-changing way to get a whole-mouth clean feeling outside of the bathroom. Anytime. Anywhere.
Inspired by research from consumer studies and focus groups, the brand is rolling out its largest product launch in years: LISTERINE® READY! TABS™, Clean Mint solid-to-liquid tablets (that don’t contain mouthwash) and freshen breath for up to 4 hours on-the-go. Transforming into your boldest, most confident self has never been easier. All it takes is 40 seconds, in three easy steps 1) Chew for 10 seconds to transform the solid tablet to a liquid 2) Swish for 30 seconds and 3) Swallow. And yes, it’s 100% safe! Made out of food-grade ingredients and alcohol-free, the tabs were specifically formulated to ingest.
This simple, quick action kills millions of bacteria that cause bad breath, in areas a toothbrush can’t even reach, like the back of a tongue. Even better, you can chew, swish and swallowon aplane, subway, train, car, restaurant. Anywhere! Need a boost of fresh breath confidence before introducing yourself for the first time, seconds before that first kiss, or after coffee before that meeting with the boss? Now you can have it at any moment of the day, and when you need it the most.
“Now consumers can have a whole mouth clean feeling even if they’re not near a sink,” said Sissy Urista, Senior Commercial Director, LISTERINE®. “We’re changing the way consumers think about their everyday oral care routine with a revolutionary new form that’s completely new to the market so that we can make their on-the-go lifestyle easier.”
The LISTERINE® READY! TABS™ rollout marks a two-fold milestone for the brand, creating an entirely new category that will disrupt the oral care industry and unveil a digital-first creative ecosystem.
The campaign includes custom digital programs, TV, social, professional, PR and in-store.
For more information on LISTERINE® READY! TABS™, visit Listerine.com. They are currently available as an 8-pack ($2.99) at all mass food, drug and merchandise market retailers, as well as on Amazon in a 56-count.
LISTERINE® has been defining oral care since 1914, with brand scientists driving foundational research on the many powerful benefits of mouthwash in fighting plaque, protecting gums, building strong teeth, and delivering long-lasting fresh breath. LISTERINE® Mouthwash has been used by more than one billion people in more than 85 countries and been awarded seals of acceptance by professional dental organizations around the globe. LISTERINE® Brand is part of the Johnson & Johnson Family of Consumer Companies.
About Johnson & Johnson Consumer, Inc.
Johnson & Johnson Consumer, Inc., based in Skillman, N.J., is one of the world’s largest consumer health and personal care products company. Our consumer companies produce many of the world’s most trusted brands, among them JOHNSON’S® Baby, BAND-AID®, NEUTROGENA®, TYLENOL®, MOTRIN®, and LISTERINE®. Each one of our consumer businesses embraces innovative science to create products that anticipate consumer needs and create experiences that help them live healthy, vibrant lives.